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GM Final > Part 4 > Flashcards

Part 4 Flashcards

1
Q 
Any company doing business outside its home country should first carefully study the \_\_\_\_\_\_\_\_ in the target country.
A. jurisdiction
B. sovereignty
C. nationalization
D. political risk
E. political culture
A

E. political culture

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2
Q 
When a high level of uncertainty characterizes a country's political environment, the country may have difficulty attracting
\_\_\_\_\_\_\_\_\_\_\_\_\_\_.
A. intercountry rail traffic
B. foreign investment
C. airline carriers
D. tourists
E. container ships
A

B. foreign investment

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3
Q

Various types of political risk insurance to U.S. companies are provided by the ________.
A. EIU (Economist Intelligence Unit)
B. OPIC (Overseas Private Investment Corporation)
C. BERI (Business Environment Risk Intelligence)
D. PRS Group
E. WTO (World Trade Organization)

A

B. OPIC (Overseas Private Investment Corporation)

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4
Q

__________is defined as the rules and principles that nation-states consider binding upon themselves and pertain to property,
trade, immigration, and other areas that have traditionally been under the jurisdiction of individual nations.
A. A free trade agreement
B. International law
C. Private international law
D. The International Code of Conduct
E. The U.S. Uniform Commercial Code

A

B. International law

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5
Q 
Which of the following is the type of legal system where disputes are decided based on past judicial decisions?
A. Common law
B. Private international law
C. Civil law
D. Uniform Commercial Code
E. Islamic law
A

A. Common law

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6
Q

Which international disputes are presented before the International Court of Justice (ICJ)?
A. Disputes between two companies
B. Disputes between profit and nonprofit organizations
C. Disputes between two nations
D. Disputes between a citizen of one country and a company from a different country
E. Disputes between a company and a nation

A

C. Disputes between two nations

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7
Q 
Islamic law is a comprehensive code based in part on \_\_\_\_\_\_\_\_\_\_\_\_\_\_.
A. the French Civil Code
B. the Koran
C. Roman law and the Napoleonic Code
D. Anglo-Saxon common law
E. the Uniform Commercial Code
A

B. the Koran

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8
Q

In a common-law country, many disputes are decided by reliance on the authority of past judicial decisions (cases). All of the
following Asian countries are common law countries EXCEPT _______.
A. India
B. Malaysia
C. Pakistan
D. Singapore
E. China

A

E. China

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9
Q 
A reliance on past judicial decisions to decide disputes is characteristic of which type of country?
A. Civil law
B. Islamic law
C. Maritime law
D. Private international law
E. Common law
A

E. Common law

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10
Q 
Which of the following is the major legal problem for global marketers in China?
A. Currency transparency
B. Anti-trust
C. Bribery and corruption
D. Jurisdiction
E. Intellectual property protection
A

E. Intellectual property protection

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11
Q 
\_\_\_\_\_\_\_\_ is the unauthorized reproduction of a trademarked or registered product.
A. Imitation branding
B. Piracy
C. Discounting
D. Associative counterfeiting
E. A trade secret
A

B. Piracy

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12
Q 
Which organization grants trademark protection in 74 countries with a single application and fee?
A. GATT
B. OPEC
C. WIPO
D. PCT
E. EPA
A

C. WIPO

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13
Q 
A formal legal document that gives an inventor the exclusive right to make, use, and sell an invention for a specified period of
time is known as \_\_\_\_\_\_\_.
A. a trademark
B. a copyright
C. a patent
D. counterfeiting
E. licensing
A

C. a patent

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14
Q

What is a contractual agreement in which one party allows another to use trade secrets, technology, or other intangible assets
in return for royalty payments or other forms of compensation?
A. A trademark
B. Licensing
C. Collaborative consumption
D. A patent
E. A copyright

A

B. Licensing

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15
Q

Which act requires publicly held companies to institute internal accounting controls and makes it a crime for U.S. corporations
to bribe an official of a foreign government or political party to obtain or retain business?
A. ICC
B. SEC
C. UNCITRAL
D. DOJ
E. FCPA

A

E. FCPA

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16
Q

For conflict resolution, many companies prefer to avoid _______________ because of differences in language, legal systems,
currencies, and traditional business customs and patterns.
A. arbitration
B. harmonization
C. mediation
D. alternative dispute resolution (ADR)
E. litigation

A

E. litigation

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17
Q

Which of the following best describes the contributions made by the International Council for Commercial Arbitration (ICCA) and
The United Nations Commission on International Trade Law (UNCITRAL)?
A. Creating favoritism towards multi-national corporations
B. Removed standardization of rules
C. Requiring disputes to be resolved in national courts under national law
D. Increased litigation
E. Development of new standards for arbitration.

A

E. Development of new standards for arbitration.

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18
Q

Which of the following is NOT true concerning the arbitration process?
A. Arbitration disputes are only enforceable by a judge in a courtroom.
B. It involves a hearing of the parties before a three-member panel; each party selects one panel member, and those
two panel members in turn select the third member.
C. The panel renders a judgment that the parties agree in advance to abide by.
D. It is a fair process in the sense that the parties using it have created it themselves.
E. It is a negotiation process that the two parties have, by prior agreement, committed themselves to using

A

A. Arbitration disputes are only enforceable by a judge in a courtroom.

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19
Q

The most important treaty regarding international arbitration is ____________.
A. World Arbitration Institute
B. the New York Convention
C. GATT
D. the United Nations Commission on International Trade Law
E. International Council for Commercial Arbitration

A

B. the New York Convention

C. GATT

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20
Q

With a reputation for being slow and cumbersome, international business arbitration has also been promoted through which
organization?
A. World Arbitration Institute (WA)
B. Advisory, Conciliation and Arbitration Service (ACAS)
C. International Chamber of Commerce (ICC)
D. Swedish Arbitration Institute of the Stockholm Chamber of Commerce (SA)
E. American Arbitration Association (AAA)

A

C. International Chamber of Commerce (ICC)

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21
Q 
The rules of which organization have become more or less standard in the area of arbitration?
A. ACAS
B. AAA
C. WAI
D. GATT
E. UNCITRAL
A

E. UNCITRAL

22
Q 
Which of the following is a member of the World Trade Organization (WTO)?
A. The European Commission
B. The European Council
C. The European Union
D. The European Parliament
E. The European Court of Justice
A

C. The European Union

23
Q 
The European Commission is the \_\_\_\_\_\_\_\_ of the European Union.
A. legislative body
B. legal body
C. political arm
D. decision-making arm
E. administrative arm
A

E. administrative arm

24
Q

To gain insight into EU politics and its policy makers in the regulatory environment, many U.S. businesses have hired EU
lobbyists located in which European city?
A. Madrid
B. Brussels
C. London
D. Paris
E. Frankfurt

A

B. Brussels

25
Q

The laws, regulations, directives, and policies that originate in the European Commission must be submitted to ____________
for an opinion and then passed along to the council for a final decision.
A. the United Nations
B. all the people living in the EU
C. people from certain countries
D. the European parliament
E. individual governments

A

D. the European parliament

26
Q

French perfume marketer L’Oréal sued French rival Bellure for marketing “knockoff” perfume that mimicked the bottles,
packaging, and fragrances of L’Oréal’s brands. This case would be subject to a judgment from which of the following?
A. World Trade Organization
B. European Court of Justice
C. International Court of Justice
D. International Chamber of Commerce
E. UN Conference on International Trade Law

A

B. European Court of Justice

27
Q 
The Treaty of Rome contains hundreds of articles, several of which are directly applicable to global companies and global
marketers. Articles 30 through 36 establish the general policy on what can freely flow between countries. These include all of
the following EXCEPT \_\_\_\_\_\_\_\_.
A. people
B. capital
C. technology
D. goods
E. music
A

E. music

28
Q

Which of the following is the major challenge to managing big data?
A. Outdated management information systems
B. Lack of data-collecting software
C. Increasing costs of collecting data
D. Redundant or irrelevant data
E. Lack of data storage space

A

D. Redundant or irrelevant data

29
Q 
\_\_\_\_\_\_\_\_ is a term that refers to a system that provides a means for gathering, analyzing, classifying, storing, retrieving, and
reporting relevant data.
A. Classification of data
B. Management information system (MIS)
C. Big data
D. Data analysis
E. Computer information systems (CIS)
A

B. Management information system (MIS)

30
Q

Which of the following is NOT true concerning a management information system (MIS)?
A. Marketers can benefit from an MIS.
B. One component of a firm’s MIS is a business intelligence network that helps managers make decisions.
C. MIS refers to extremely large data sets.
D. MIS is a broad term that can be used to refer to a system of hardware and software that a company uses to manage
information.
E. MIS provides managers and other decision makers with a continuous flow of information about a company’s
operations.

A

C. MIS refers to extremely large data sets.

31
Q 
Extremely large data sets that can be subjected to computational analysis to reveal patterns and trends are referred to as
\_\_\_\_\_\_\_\_.
A. information systems
B. an intranet
C. an electronic data exchange system
D. big data
E. management information systems
A

D. big data

32
Q

Although industry experts offer varying descriptions and definitions of Customer Relationship Management (CRM), the
prevailing view is that CRM is a(n) __________.
A. opportunity to facilitate the collection of more data
B. philosophy that values two-way communication between the company and the customer
C. opportunity to generate more revenue from new customers
D. effective way of identifying potential customers
E. chance to connect with previously unavailable customers

A

B. philosophy that values two-way communication between the company and the customer

33
Q

One important global IT tool is _____, which is a joint initiative of members of a supply chain working together to improve and
optimize aspects of the supply chain to benefit customers.
A. electronic data interchange (EDI)
B. efficient consumer response (ECR)
C. a management information system
D. an intranet
E. customer relationship management (CRM)

A

B. efficient consumer response (ECR)

34
Q

The U.S. government’s most comprehensive source of world trade data is the________________.
A. National Trade Data Base (NTDB)
B. Economist
C. Federal Trade Commission
D. World Factbook
E. Statistical Yearbook of the United Nations

A

A. National Trade Data Base (NTDB)

35
Q 
Which of the following is the marketing activity that links the consumer, customer, and public to the marketer through
information?
A. Efficient consumer response
B. Personal sources
C. Market research
D. Electronic data interchange (EDI)
E. Direct sensory perception
A

C. Market research

36
Q

Direct sensory perception provides a vital background for the information that comes from human and documentary sources
because ________.
A. top executives are involved in getting firsthand information
B. it is easy and the most economical way of collecting data
C. it provides secondhand information
D. it means firsthand seeing, feeling, hearing, smelling, and tasting
E. it involves reading and reviewing documents

A

D. it means firsthand seeing, feeling, hearing, smelling, and tasting

37
Q 
While environmental scanning is a vital source of information, recent research has recognized that executives overseas also
play an important role in acquiring and disseminating information from the world environment. This is referred to as information
from \_\_\_\_\_\_\_\_\_\_\_\_\_\_.
A. personal sources
B. trade publications
C. government publications
D. professional publications
E. census data
A

A. personal sources

38
Q

What is a key information weakness common to domestic companies?
A. They do not utilize data warehouses.
B. They rely too heavily on internal data.
C. They do not scan for opportunities beyond the home country borders.
D. They cannot afford to use big data sources.
E. They do not use electronic data interchange (EDI).

A

C. They do not scan for opportunities beyond the home country borders.

39
Q

Which source of market information provides a vital background for the information that comes from human and documentary
sources and gets all human senses involved?
A. Big data
B. Personal sources
C. Competitive intelligence
D. Secondary data
E. Direct sensory perception

A

E. Direct sensory perception

40
Q 
Which of the following steps in traditional market research is essential if the data is to be useful to marketers?
A. Data analysis
B. Data collection
C. Research design
D. Problem definition
E. Reporting
A

A. Data analysis

41
Q 
\_\_\_\_\_\_\_\_ is a type of data analysis that can be used to transform large amounts of big data into manageable units.
A. Multidimensional scaling (MDS)
B. Conjoint analysis
C. Factor analysis
D. Comparative analogy
E. Cluster analysis
A

C. Factor analysis

42
Q

Which of the following lists the steps in the market research process in the correct sequence?
A. Examine data - assess the value of research - problem definition - presentation
B. Examine data availability - problem definition - choose unit of analysis - assess value of research - determine
information requirement
C. Information requirement - problem definition - choose unit of analysis - examine data availability - assess
value of research - research design
D. Choose unit of analysis - assess the value of research problem definition - determine information requiremen -
texamine data availability
E. Problem definition - assess the value of research - determine information requiremen - tchoose unit of analysis -
examine data availability

A

C. Information requirement - problem definition - choose unit of analysis - examine data availability - assess
value of research - research design

43
Q

Tools used for collecting primary market data include _____________________.
A. consumer panels, focus groups, and trade journals
B. survey research, focus groups, and syndicated data
C. Focus groups, survey research, and interviews
D. interviews, focus groups, and syndicated data
E. focus groups, interviews, and trade journals

A

C. Focus groups, survey research, and interviews

44
Q

Undertaking a market research project can be an expensive investment for a company wanting to do business abroad. To
validate the necessity of engaging the research program, the first critical step is _________.
A. defining the problem
B. setting the budget
C. determining the research methodology to adopt
D. determining the information requirements
E. deciding who will view the final report

A

D. determining the information requirements

45
Q

What occurs in the global research step in which the firm chooses the unit of analysis?
A. Choosing the unit of analysis involves developing a report that makes data useful to managers as input to the
decision-making process.
B. Choosing the unit of analysis answers the questions “What information do I need?” and “Why do I need this
information?”
C. Choosing the unit of analysis spells out what information is worth to the company in dollars (or euros, or yen, etc.)
compared with what it would cost to collect it.
D. Choosing the unit of analysis involves the need to identify in what part(s) of the world the company should
be doing business and to find out as much as possible about the business environment in the area(s)
identified.
E. Choosing the unit of analysis answers several questions regarding the availability of data, for example, “What type of
data should be gathered?”

A

D. Choosing the unit of analysis involves the need to identify in what part(s) of the world the company should
be doing business and to find out as much as possible about the business environment in the area(s)
identified.

46
Q 
The key difference between single-country market research and global market research is the importance of \_\_\_\_\_\_\_\_.
A. time
B. research design
C. comparability
D. language
E. methods of analysis
A

C. comparability

47
Q 
Which of the following types of research analysis would be most useful to a multi-national organization to enhance
comparability?
A. Cluster analysis
B. Conjoint analysis
C. Comparative analysis
D. Emic analysis
E. Etic analysis
A

E. Etic analysis

48
Q 
\_\_\_\_\_\_\_\_ analysis studies a culture from within while \_\_\_\_\_\_ analysis studies a culture from the outside.
A. Etic; global
B. Country cluster; emic
C. Etic; world-wide
D. Emic; etic
E. Emic; country cluster
A

D. Emic; etic

49
Q 
Which type of global research study enhances comparability but loses some precision?
A. A product appeal study
B. An etic study
C. An emic study
D. A market potential study
E. A study of competitive intentions
A

B. An etic study

50
Q 
Ensuring market research results can be used to make valid comparisons between the countries covered by the research is
known as \_\_\_\_\_\_\_\_\_
A. market estimation
B. an incipient market
C. scale development
D. validity
E. comparability
A

E. comparability

GM Final (10 decks)

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