part 2 of Data

Question 1

Define quantitative data

Answer 1

Numerical. In the form of numbers, gathered by collecting individual scores from
participants. Often gained from large scale experiments and questionnaires.

Question 2

Name one strength and one weakness of quantitative data

Answer 2

Strengths: Can be analyzed statistically and converted into graphs and summarized, objective,
Precise, Reliable, Measures behaviors.
Weaknesses: Often collected artificially, Lacks validity

Question 3

Define qualitative data

Answer 3

Non Numerical. In the form of words, transcripts of interviews, unstructured observations,
case studies.

Question 4

Name one strength and one weakness of qualitative

Answer 4

Strengths:Rich and detailed, High Validity: Often collected in real life setting
Weaknesses: Low reliability, Imprecise, Subjective