Part 1 Flashcards
Cue
- (a piece of) information that people use as a signal to lead them to a decision
Decision tree
- a hierarchical model for decision-making
- a strategy to help people make decisions
-Identifies relevant conditions that lead to consequences - identifies consequences or outcomes based on listed conditions
(Hierarchical is having levels of importance)
Normative models
- an established system
- used to reach the optimal decision
Computational capacity
The maximum amount of computational power
That is available to process information
Prescriptive models
How people should make decisions
Decision optimal given constraints of time and cognitive resources
(Recommend people use some, not all of the cues)
(Recommendations about how people reach the optimal decision)
Descriptive models
An account of how people actually make decisions
Ex heuristics, cognitive biases
heuristic
A rule that people use to make decisions
These rules are :
- systematic
- quick to use
- easy to use
Also
- used under conditions of uncertainty
- simplifies the procedure / reduces complexityfor obtaining a probability
Reduces the complexity of obtai
Bias
A systematic distortion of a statistical result
A statistical preference of one choice over another
Representativeness heuristic
An event a is judged more probable than an event b whenever a appears more representative than b
Fast and frugal heuristics
Fast because we reach a decision quickly
Frugal because simple, and does not use a lot of computational power
Heuristics because we want these rules to be systematically used to make decisions
Fast and frugal approach (assumptions)
Heuristics evolved as result of interactions with the environment
Heuristics are adaptive
Heuristics strike a balance btw minimizing computational power and speed, and maximizing accuracy (ideal trade off)
Recognition heuristic
If one of two objects is recognized and the other is not, then infer that the recognized object has the higher value with respect to the criterion
Dual process theory
For higher level cognitive tasks, there are two types of processes, and there are two corresponding systems
The goal is to identify the characteristics of each type of procès
Dual process theory
For higher level cognitive tasks, there are two types of processes
There are two corresponding systems
The goal : identify the characteristics of each type of process
Type 1 process
No working memory
Autonomous/ automatic ( not a lot of cognitive resources required
Easy, automatic, unconscious, low computational power
Emotional or intuitive