Paper 3 Flashcards
Culture bias
When researchers misrepresent the differences between cultures.
Universality
When a theory of behaviour applies to everyone.
Ethnocentrism
When someone focusses on their own cultural perspective. (One may see their own culture as correct or more important and others as abnormal).
Ethnocentric bias
When research lacks validity or reliability due to ethnocentrism (may be because researchers ignored other cultures completely, or because researchers studied other cultures but without understanding their cultural perspective.
Cultural relativism
The idea that behaviours must be understood from the perspective of a specific culture.
Cross cultural research
When research is carried out in different cultures to see if theories generalise or if there are cultural variations
Limitations of ethnocentrism
- May lack external validity and reliability because the results may not generalise to other cultures.
- Ethnocentric standards for normal behaviour mean that people from other cultures may be misdiagnosed with psychological conditions (deviation from social norms definition of abnormality)
Other cultures may be devalued, leading to harmful stereotypes
- Ethnocentric standards for normal behaviour mean that people from other cultures may be misdiagnosed with psychological conditions (deviation from social norms definition of abnormality)
Strength of cultural relativism
Prevents ethnocentric bias
Gender bias
Differences between men and women are misrepresented
Alpha Bias
Researcher exaggerates differences between men and women or between different cultures
Beta bias
researcher minimises or ignores differences between men and women or between cultures
Androcentrism
When research focusses on male attitudes and behaviours. When this leads to a lack of validity or reliability, the study can be said to suffer androcentric bias. (e.g., Freud or fight/flight). This means inaccurate and misleading conclusions about female behaviour have gone unchallenged.
Gynocentrism
Research focused on female behaviours and attitudes. When this leads to a lack of validity or reliability, the study can be said to suffer gynocentric bias. (Bowlby’s monotropic theory reinforced the stereotype that babies’ attachments to female caregivers are the most important, as a result, court cases have prioritised mothers over fathers when deciding who should be more involved in bringing up children). However, gynocentric research is not always biased, and can help balance out gender in the field of psychology.
How can gender bias impact studies?
Can lead to biased observations: If researchers expect women and men to act differently, they may observe behaviour in one gender that they ignore in the other. They may have defined their behavioural categories in an incomplete way.
Can impact how results are interpreted, leading to biased conclusions.
Biased design: researchers may not be thinking about gender at all. This lack of thinking can impact their experimental design. E.g., Milgram, Zimbardo and Asch only included male participants, while Mosciovici only included female participants. (Research may suffer from beta bias)
Socially sensitive research
When research is linked to a controversial social topic e.g., poverty, sexuality, race or gender. This research risks harming groups within society, or society as a whole.