Paper 2 - Research Methods Flashcards
Describe a lab experiment
A lab experiment is conducted in a controlled setting where the researcher manipulates the independent variable (IV) and measures its effect on the dependent variable (DV).
Describe a field experiment
A field experiment is conducted in a natural environment, where the researcher manipulates the IV and observes its effect on the DV in real-world conditions
Describe a natural experiment
A natural experiment occurs when the researcher takes advantage of a naturally occurring event to observe its effect on the DV. The IV is not manipulated but happens naturally
Describe a quasi-experiment
Quasi-experiment involves studying the effect of the IV on the DV in a setting where random assignment is not possible. The IV is often a pre-existing variable (e.g., age or gender).
Explain strengths and limitations of lab experiments
Strengths: High control over variables, easy replication, high internal validity.
Limitations: Low ecological validity, potential for demand characteristics, unnatural setting may influence participant behaviour.
Explain strengths and limitations of field experiments
Strengths: High ecological validity, participants behave more naturally.
Limitations: Less control over extraneous variables, harder to replicate, ethical concerns regarding consent
Explain strengths and limitations of natural experiments
Strengths: High ecological validity, real-world conditions.
Limitations: Lack of control over variables, difficulty in establishing cause-and-effect relationships, low internal validity
Explain strengths and limitations of quasi-experiments
Strengths: Real-world settings, useful when random assignment is not possible.
Limitations: Lack of control over IV, harder to establish causality, potential confounding variables.
Explain strengths and limitations of correlations
Strengths: Can identify relationships between variables, useful for exploring patterns in large datasets.
Limitations: Does not imply causation, may be influenced by third variables.
Name and explain the 4 different types of observation
Naturalistic Observation: Observing behavior in its natural environment without interference.
Controlled Observation: Observing behavior in a controlled setting with some manipulation of variables.
Participant Observation: The researcher becomes part of the group being studied.
Non-Participant Observation: The researcher observes without becoming involved
Explain strengths and limitations of naturalistic observation
Strengths: High ecological validity, participants behave naturally.
Limitations: Lack of control, observer bias, ethical concerns about consent
Explain strengths and limitations of controlled observation
Strengths: Greater control over variables, easier to replicate.
Limitations: Lower ecological validity, artificial setting may influence behaviour
Explain strengths and limitations of participant observation
Strengths: Rich, detailed data, high ecological validity.
Limitations: Observer bias, ethical concerns about involvement, loss of objectivity
Explain strengths and limitations of non-participant observation
Strengths: Objective data, easier to maintain researcher distance.
Limitations: Limited insight into group dynamics, may affect the behaviour of those being observed
Describe how to carry out an observation (5 steps)
Select a research setting
Choose a type of observation (naturalistic, controlled, etc.)
Define the behaviour to be observed,
Decide on a recording method (e.g., time sampling, event sampling).
Ensure ethical guidelines (informed consent, confidentiality) are followed
Define content analysis
Content analysis is a method used to analyse the content of text, audio, or visual materials by categorizing and quantifying specific themes or patterns
Outline how to conduct a content analysis
Define the research question, select material to analyse, create coding categories based on themes, analyse the frequency of each category, and draw conclusions based on the data
Explain strengths and limitations of content analysis
Strengths: Allows for analysis of large amounts of material, objective, and reliable.
Limitations: May miss deeper meanings, relies on subjective interpretation during coding
Define self-report techniques
Self-report techniques involve collecting data directly from participants by asking them to report their feelings, thoughts, or behaviours (e.g., through interviews or questionnaires).
Describe the 3 different types of interviews
Structured: Pre-set questions, high reliability, low flexibility.
Unstructured: Open-ended questions, flexible, allows in-depth responses.
Semi-structured: Combines both, with some pre-set questions and room for flexibility
Explain strengths and limitations of structured interviews
Strengths: Easy to replicate, consistent data across participants.
Limitations: Lacks flexibility, may miss important information
Explain strengths and limitations of unstructured interviews
Strengths: Rich, detailed data, flexible to explore issues further.
Limitations: Time-consuming, hard to replicate, interviewer bias
Explain strengths and limitations of semi-structured interviews.
Strengths: Balanced flexibility and structure, allows for deep insights.
Limitations: May still be influenced by interviewer bias, less replicable than structured interviews.
What is a correlation?
A correlation is a statistical technique used to determine the relationship between two variables. It shows how closely related the variables are, but it does not imply causation.