PAPER 1

Question 1

Compliance

Answer 1

Compliance is conforming to gain approval. They only express these views in public but NOT privately.

Question 2

Identification

Answer 2

Identification is where an individual adopts an attitude or behaviour because they want to be associated with the group

E.g. a child may start smoking because ‘that’s what the cool kids do’ and they want to be seen as the ‘cool kid’

• Has both elements of compliance and internalisation

Question 3

Internalisation

Answer 3

Internalisation is where the individual conforms because of an acceptance of their views leading to acceptance both publicly and privately.

Question 4

Normative social influence

Answer 4

A type of conformity based on desire of approval.

Question 5

Informative social influence

Answer 5

An example of internalisation where individuals conforms because they believe they are right.

Often occurs when there is an expert present or in ambiguous situations

Question 6

what are the 3 variable affecting conformity

Answer 6

1) Group size
2) Unanimity of majority
3) Task difficulty