Packet- The Traditional Selection Room Flashcards
- Main level
- Upper level- elevator
- Lower level- elevator
- Separate building
- Away from the preparation room
Location
One large room is perferable to a number of smaller rooms
Type of Room
Same as the rest of the funeral home.
- Not too ornate to take away from caskets
- Pastels, neutral colors are best
- Wide doors- no steps
- Light or white ceiling
- Carpet multi-color to hide dirt and wear
- Restrooms
- Focal points, such as small statues, flower arrangements, furniture groupings in various locations soften and break up the room.
Decor
Gives the consumer something familiar and comforting to look at and in the case of furniture, provides a place to rest and think.
Focal Points
- Best is indirect, recessed, incandescent lighting (or LED or compact fluorescent).
- 90-100 foot candles is optimal
- Avoid fluorescent lighting
- High intensity halogen lighting- clean, bright, good color rendering ability.
- High initial cost, but operating costs slightly less for halogens.
Lighting
Amount of illumination produced by a source of one candle at a distance of one foot.
- 90-100 is optimal for traditional display room.
Foot Candle
- Single casket standard
- Casket rack
- Church truck
Equipment
Something that Holds one Casket
- Ornate blocks
- Cross Plexiglas X
- Wrought iron 4 legged stands
- Individual wood or metal biers- very costly
- Home made wooden catafalque with velvet
Single Casket Standard
A device upon which two or three caskets are placed, one on top of another for display.
- Be sure the rack is sturdy
Casket Rack
A whelled collapsible support for the casket, used in the funeral home, church or other location when moving a casket.
Church Truck (Casket Carriage)
- Sturdy- able to support the weight and movement of the casket.
- Attractive- Clean, dust free, no scratches, dents, broken parts
Equipment Should be:
- 12-30 caskets displayed
- 40-60 square feet per casket
- Consecutive method
- Materials
- Good-better-best
- Fractional display
Arrangement of Caskets
The amount range of caskets that should be displayed.
12-30
The amount in square feet that should be used for each casket.
40-60
Placing caskets for selection in their order of increasing or decreasing value.
Consecutive Method
All coppers, all woods, etc.. are grouped together.
Materials
Caskets in groups according to their relative positions within the value/price progression.
Good-Better-Best
The use of portions of caskets vs. full sized caskets. Fraction of the shell.
Fractional Display
- Personalized themes can be created in the selection room.
- Consumers feel more comfortable and less threatened.
- Funeral directors- when used with good better best may subtly encourage consumers to purchase higher quality caskets.
Display Room- Arrangement of Caskets Additional Notes
Ideally a vault room showing actual vaults- not practiced in today’s market.
- Use manufacturer’s display and literature.
Display of Vaults
- Never show in boxes
- Number to have varies according to community. Usually today, families bring in clothes of the deceased.
- Stock underclothes for men and women
Display of Burial Garments
Should be displayed elsewhere, or printed materials to complement certain “themes” in the selection room.
- Footwear
- Printed materials- register books, memorial folders/prayer cards, acknowledgement cards
- Name plates
- Religious, service emblems
- Personalization items
- Any other material related to the funeral
Display of Sundry Items
