Advertising Flashcards
The art of informing the public of the service or commodities offered for sale. It differs from public relations in that it is in the form of paid public notice; PR is not usually in that form.
Advertising
- Budget
- Time element
- Reputable agency
Determinants for Advertising Program
To convince the consumer that your service, merchandise and retail price is the absolute best value they can expect in their community.
Function and Purpose of Advertising
That it be the absolute truth.
The Only Ethic in Advertising
- Firm’s name
- Firm’s location
- Firm’s telephone number/web address
- Parking facility
- Price advertising
- Service available
- Merchandise available
7 Basic Elements to be Complete Advertising
- Position advertising- placards, billboards, taxi cabs, public transportation
- Time advertising- radio and television
- Directory advertising- phone book, internet
- Direct advertising- a well planned brochure
- Group advertising
- Visitation and open house
6 Terms of Advertising
- Calendars
- Blotters
- Pens
- Church bulletins
- Printing
- Letter mail-out
Direct Advertising
Advertising with a fellow funeral director or other retailers in your community.
Group Advertising
- Who can benefit
- Who is invited
- How to invite guests
- How to arrange for visitation/open house
- How to conduct
- What to show and not show
- Printed program format
Visitation and Open House
Careful analysis of the success or failure of your PR and advertising program should be made at this time.
Every 6 Years
