*packaging Flashcards
1
Q
advantages of packaging
A
- can protect the product during transit
- can increase the shelf life of the product (particularly food items)
- can make the product attractive and encourage customers to buy
- can provide nutritional information and health guidance
- can inform the customer how to successfully use/install the product
2
Q
disadvantages of packaging
A
- distinctive packaging could be copied by own brands
- pressure to use environmentally friendly packaging may lead to higher costs
- if distinctive packaging is littered it could create a negative reputation (eg Starbucks cups on the street)
- government legislation may force you to put certain information on packaging which highlights how unhealthy the product is (eg traffic light indicators)
