*advertising Flashcards
what is an informative advert?
these increase awareness of a product/service and inform customers about the product/service
what is a persuasive advert?
these aim to persuade a consumer to buy the product by emphasising its desirability
television
an organisation pays to have a short advert played during the advert break of a TV programme
television adv & dis
adv - can be seen by a large range of people - encouraging new customers as well as reminding existing ones
dis - very expensive method, particularly if you want to advertise during the most popular TV shows
newspaper/magazine
an organisation pays to have an advert placed in a particular newspaper or magazine to target a certain market segment
newspaper/magazine adv & dis
adv - can target particular customers based on their interests
dis - number of people reading print media is declining
radio
an organisation pays to have a jingle/announcement played between songs on particular radio stations
radio adv & dis
adv - catchy slogans/jingles can be used to make your product/service memorable
dis - as product/service cant be shown, may be unsuitable for some businesses who rely on the look of a product to entice customers (e.g. food products)
internet websites
an organisation can pay to have pop-up adverts appear on popular websites
an organisation can also have adverts on their own website to promote current and future products
internet websites adv & dis
adv - websites are accessed by a wide range of demographics
dis - internet pop ups can be annoying for customers which may detract form a product image
billboards
an organisation pays to have a large poster/sign displayed in a busy area of a city
billboards adv & dis
adv - suitable for targeting customers in a particular demographic location
dis - will be mostly seen by moving traffic who may not fully read/take in the information
social media
an organisation uses Facebook/Instagram/Twitter to make announcements about products/services
social media adv & dis
adv - can be instantly seen by customers
dis - negative comments from disgruntled customers/competitors can affect your image
SMS/text messaging
an organisation texts customers to inform them of latest offers (e.g. Domino’s texting on a Tuesday)
