*market research - methods Flashcards
what is a personal interview?
a face-to-face discussion between a trained interviewer and a respondent which can take place in the street or at home
what is a telephone survey?
people are contacted by telephone and asked to answer a range of questions
what is postal survey?
a list of questions is sent to people through the post. they complete the survey and send it back to the business
what is an online survey?
people answer a number of questions that are displayed on a website. respondents may have click an appropriate answer and/or type in comments
what is a focus group/consumer panel?
a selected group of people is gathered to take part in a discussion about a project. their opinions are obtained on the design, colour, shape etc and what they like about the product
what is a social networking website?
businesses can set up social media accounts (eg Facebook, Instagram) in order to interact with customers around the world to find out their reactions and opinions and different issues
name 5 desk research methods
internet websites, newspaper, government statistics, internet sales figures, industry reports
