*e-commerce

Question 1

advantages for the business

Answer 1

• customers worldwide can be targeted so potential sales increase
• may reduce costs as physical premises may not be required
• websites can be used to target special offers to particular customers
• personal details of customers can be used for market research

Question 2

disadvantages for the business

Answer 2

• customers may not want to disclose personal details
• under GDPR the business must ensure customer information is secure
• can be expensive to make and maintain websites
• employees may need training to update the website
• technical problems could prevent customers from placing orders

Question 3

advantages for the customer

Answer 3

• can purchase 24/7 from any location
• products may be cheaper than in shops
• products will be delivered directly to your door
• its easier to find the best deals using comparison websites and online reviews

Question 4

disadvantages for the customer

Answer 4

• goods can’t be seen or handled before buying
• returning items may be more costly and time consuming
• after purchasing a product, customers may receive unwanted communication from the business