P5 possible topics Flashcards
Drink in moderation
1. WHO’s Stance on Alcohol Consumption
Issue: WHO declares no safe level of alcohol consumption.
Why: Advocates reducing consumption to address social harms (violence, public disorder, family and financial issues) and improve economic development.
For: Supported by temperance groups and public health officials for stricter regulations.
Example: Irish labels warning about cancer risks from alcohol, Canadian Centre for Substance Use and Abuse (CSSA). 2022, GiveWell, a non-profit, awarded a $15 million grant30 to New York agency Vital Strategies and its partners, including the WHO, Movendi International, and other anti-alcohol NGOs (Non-Governmental Organizations).
Against: Wine industry argues this approach is too broad and ignores the benefits of moderate consumption.
Criticism: Aldo Badiani highlights the study’s neglect of different drinking patterns. Scientific comunity no strong evidence of cancerigenous effects
Wine Industry’s Point: Regulations lump all types of alcohol together; insufficient evidence on moderate consumption.
Example:** Ignacio Sanchez Director Recarte CEEV** criticizes the policy shift towards eliminating alcohol consumption.
The number of people receiving clinical treatment for alcohol poisoning in 2022 is the lowest it has been since 2002. German Federal Statistical Office (Destatis), 2024; Federal Centre for Health Education
2. Economic Impact of Strict Regulations
Issue: Higher taxes and marketing restrictions could significantly impact the wine industry.
For: Public health advocates push for stricter regulations.
Against: Industry stakeholders predict economic downturns in wine regions.
Wine Industry’s Data: CEEV: EU Nearly 3 million jobs, €130 billion contribution to EU GDP, significant role in* rural socio-economic sustainability*, 62% of global wine production, and a reduction in EU trade deficit by 3.7% due to wine exports.
Tim :Grapes are the world’s third most valuable agricultural crop, ahead of potatoes and tomatoes, apparently.
3. Cultural and Social Value of Wine
Issue: The importance of wine in cultural and social contexts should be acknowledged by regulations.
For: Industry advocates and cultural historians promote the cultural value of wine. UNESCO
Example: wine’s role in the Mediterranean diet.
Against: Temperance groups focus solely on health risks, ignoring cultural significance.
Example: Movendi International dismisses cultural aspects.
4. Impact of Public Perception and Media Messaging
Issue: Negative media portrayal impacts public perception and alcohol consumption patterns.
For: Public health campaigns advocate for reducing alcohol consumption.
Example: Movendi International supports strict media messages.
Against: Wine industry calls for balanced media representations of moderate consumption benefits.
Wine Industry’s Point: Advocating for responsible consumption messages.
Example: Sanchez Recarte pushes for balanced public messaging.
5. Future Regulatory Changes and Industry Preparedness
Issue: The wine industry must anticipate and adapt to potential changes in alcohol regulations.
For: Health organizations push for stricter consumption guidelines.
Example: Calls for stricter guidelines.
Against: Industry advocates for adaptation and modernization practices without harsh prohibitions.
Wine Industry’s Point: Promoting self-regulation through initiatives like Wine in Moderation.
According to the WHO, consumers worldwide drink an average of around 32.8g of pure alcohol per day, which is roughly equivalent to what Wine in Moderation classifies as low-risk for men.
Consumer’s perspective
According to IWSR research conducted in late 2023 across the top 10 no/low markets – Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, the UK and the US – 44% of no/low consumers said they had switched to a no-alcohol drink from another non-alcoholic drink, such as soft drinks, water, tea or coffee. This compares to 29% who replaced a full-strength alcohol product – although this was significantly up on the 2022 figure.
Why are consumers drinking less?
Economic/Inflation
Health
Innovation in the no-low indudtries: In the US, RTD (ready-to-drink) beverages can be partly attributed to a widespread hesitancy towards the upfront cost of a full bottle of wine. ‘60% [of consumers surveyed] say that price is extremely or very important in deciding which beverages they’ll buy,’
Social media rises health and success image
Drinking less but better
Estimated global wine production for 2023 may
have hit a 60-year low but, at 244m hectolitres
(31.7bn bottles), it’s still 12m hl (almost 1.6bn
bottles) bigger than wine consumption worldwide,
which amounted to 232m hl (almost 30.2bn bottles)
in 2022 (a post-pandemic boom year for wine sales
in US/Europe).
In other words, even in a much-reduced vintage,
there’s a glut of wine.
Oversupply at present almost equivalent to the
entire UK wine market at 13.3m hl (1.7bn bottles)
Family business
Challenge: Environmental Impacts and Climate Change
Solution: Adapt farming practices to changing climatic conditions, such as implementing water-saving techniques and exploring new grape varieties more resistant to climate variability.
Challenge: Economic Pressures
Solution: Improve financial planning and management; consider diversifying income streams through tourism and direct sales to customers, as seen with tasting rooms and event hosting.
Challenge: Social-Political Dynamics
Solution: Develop clear succession plans that include all family members to ensure smooth transitions and avoid conflicts. Legal agreements should be put in place to support these plans.
Challenge: Technological Changes
Solution: Invest in modern viticulture and production technologies to increase efficiency and quality. This can help small wineries compete with larger entities and meet market demands.
Challenge: Generational Interest and Succession
Solution: Encourage the younger generation to gain outside experience before taking over the family business. This approach can foster a broader perspective and renewed passion for the winery.
Challenge: High Operational Costs
Solution: Streamline operations and consider hiring outside professionals or management companies to bring expertise and reduce costs.
Challenge: Market Competition and Commercialization
Solution: Focus on niche marketing strategies that leverage the unique story and heritage of the family winery. Emphasize quality and authenticity to create a distinct market position.
Offer and demand
