NOLO

Question 1

Projection

Answer 1

IWSR +17% 2021
estimates will increase by 1/3 by 2026.

Question 2

Australia

Answer 2

AUSTRALIA ‘Advancement of Australian Lifestyle Wines’.The 3MM Audolar grant from the Australian government’s funding scheme will be used to drive further innovation and improve standards within the no/low category

Question 3

USA

Answer 3

grew by +31% 2021-

52% of adults who drink alcohol in the us are either trying now or have tried before to reduce their alcohol intake.

Nielsen found that 78% percent of non-alcoholic drinks buyers in the U.S. are also purchasing alcoholic beer, wine, or spirits

Trinchero Family Estates- premiunization Luminara premium range (20£ DTC)

Question 4

Low-Alcohol and Alcohol-Free Options

Answer 4

Brands like Prosecco and Cava have introduced alcohol-free versions, catering to the growing demand for healthier lifestyle choices.

Recent wine launches include: Kendall Jackson Avant (Jackson Family Wines), BABE 100 (AB InBev), Cupcake Light Hearted (The Wine

Question 5

Potential markets- Japan and Brazil

Answer 5

Japan and Brazil low-alcohol is leading growth rates, in early-stage low-alcohol markets with a small volume base.

Question 6

France potential

Answer 6

France has the highest number of new recruits, with 25% of no-alcohol drinkers joining the category in 2022

Question 7

Germany

Answer 7

is one of the largest no/low-alcohol markets in the world and a considerable share of older no/low consumers. This level of maturity and a lack of product innovation means that category recruitment is low, with only 6% of no-alcohol consumers joining in 2022.

Question 8

UK drink in moderation

Answer 8

UK: Portman Group found that 24% of British drinkers are keen to cut back on booze