Ownership & Revenue Streams of Newspapers

Question 1

Who owns the Guardian?

Answer 1

The Scott Trust

Question 2

Who owns the Daily Mail?

Answer 2

Lord Rothmere holds majority owning of the DMGT.

Question 3

What type of newspaper is the Guardian?

Answer 3

Non for-profit, financially and editorially.

Question 4

What type of newspaper is the Daily Mail?

Answer 4

Proprietor (hands off) and driven by profits.

Question 5

What is the circulation figures for the Daily Mail?

Answer 5

1.25m before Covid (2018), 1.1 million during Covid (2020) and 909K following covid (2022).

Question 6

What are the circulation figures for the Guardian?

Answer 6

350K peak (2008), 150K before Covid (2019), 110K during Covid (2020) and even less after Covid (2022 beyond).

Question 7

What is the daily readership of the Daily Mail?

Answer 7

2.9 million (down from 3.3 million - 13% decrease).

Question 8

What is the daily readership of the Guardian?

Answer 8

818K (Down from 850K - 4% decrease).

Question 9

What is the monthly readership of the Daily Mail?

Answer 9

8 million

Question 10

What is the monthly readership of the Guardian?

Answer 10

4 million

Question 11

What is the value of a full page advertisement in the Daily Mail?

Answer 11

£40K

Question 12

What is the value of a full page advertisement in the Guardian?

Answer 12

£20K

Question 13

What is the cover price of the Daily Mail?

Answer 13

80p (65p 2018)

Question 14

What is the cover price of the Guardian?

Answer 14

£2.50 (£1.80 2018)

Question 15

What is the price of a full page advert in the Big Issue?

Answer 15

~£4500

Question 16

What was the Big Issue’s peak and lowest circulation?

Answer 16

141,000 - 2001

77,000 - 2022

Question 17

What is the Big Issue’s target audience?

Answer 17

ABC1 Left leaning 45+ (Probably Guardian Readers)

Question 18

What is the price the Big Issue is bought and sold for?

Answer 18

Bought for £1.25

Sold for £2.50

Question 19

What are some key media language elements and representations presented in the Big Issue?

Answer 19

• Clever intertextual references on recently released mainstream products

-Challenging representations of disempowered groups within their cover model (immigrants, the disabled, women, etc.)

• Satirical humour to undermine the powerful
• Use standard magazine conventions but theme each issue on the intertextual reference with a large and recognisable masthead

-Direct address/Personal identification

Question 20

What is the Big Issue’s readership?

Answer 20

309,000

Question 21

What type of company is the Big Issue?

Answer 21

A for profit social enterprise - helping people who are homeless or near homeless

Question 22

What is the industrial purpose of the Big Issue?

Answer 22

-As a for profit enterprise profits go towards training, programs and helping homeless/very poor individuals

-Revenue streams include cover price and other revenue is from adverts

-(When a magazine is sold) Half of the profits go toward homeless individual and other half goes towards company for previous purposes

Question 23

What are the ideological/contextual elements surrounding the Big Issue?

Answer 23

-Celebrity culture
-Pro multiculturalism
-Pro LGBTQ
-Anti tory
-Anti inequality
-Anti capitalist
-Pro environment