Ownership & Revenue Streams of Newspapers Flashcards
Who owns the Guardian?
The Scott Trust
Who owns the Daily Mail?
Lord Rothmere holds majority owning of the DMGT.
What type of newspaper is the Guardian?
Non for-profit, financially and editorially.
What type of newspaper is the Daily Mail?
Proprietor (hands off) and driven by profits.
What is the circulation figures for the Daily Mail?
1.25m before Covid (2018), 1.1 million during Covid (2020) and 909K following covid (2022).
What are the circulation figures for the Guardian?
350K peak (2008), 150K before Covid (2019), 110K during Covid (2020) and even less after Covid (2022 beyond).
What is the daily readership of the Daily Mail?
2.9 million (down from 3.3 million - 13% decrease).
What is the daily readership of the Guardian?
818K (Down from 850K - 4% decrease).
What is the monthly readership of the Daily Mail?
8 million
What is the monthly readership of the Guardian?
4 million
What is the value of a full page advertisement in the Daily Mail?
£40K
What is the value of a full page advertisement in the Guardian?
£20K
What is the cover price of the Daily Mail?
80p (65p 2018)
What is the cover price of the Guardian?
£2.50 (£1.80 2018)
What is the price of a full page advert in the Big Issue?
~£4500
What was the Big Issue’s peak and lowest circulation?
141,000 - 2001
77,000 - 2022
What is the Big Issue’s target audience?
ABC1 Left leaning 45+ (Probably Guardian Readers)
What is the price the Big Issue is bought and sold for?
Bought for £1.25
Sold for £2.50
What are some key media language elements and representations presented in the Big Issue?
- Clever intertextual references on recently released mainstream products
-Challenging representations of disempowered groups within their cover model (immigrants, the disabled, women, etc.)
- Satirical humour to undermine the powerful
- Use standard magazine conventions but theme each issue on the intertextual reference with a large and recognisable masthead
-Direct address/Personal identification
What is the Big Issue’s readership?
309,000
What type of company is the Big Issue?
A for profit social enterprise - helping people who are homeless or near homeless
What is the industrial purpose of the Big Issue?
-As a for profit enterprise profits go towards training, programs and helping homeless/very poor individuals
-Revenue streams include cover price and other revenue is from adverts
-(When a magazine is sold) Half of the profits go toward homeless individual and other half goes towards company for previous purposes
What are the ideological/contextual elements surrounding the Big Issue?
-Celebrity culture
-Pro multiculturalism
-Pro LGBTQ
-Anti tory
-Anti inequality
-Anti capitalist
-Pro environment
