Music Videos Flashcards
What are some of the main media language elements in Emile Sande’s ‘Heaven’?
-Fast pace editing with music dynamics
-Symbolism of sins and vices (drugs, sex, homelessness)
-Cross cut with symbolism of religious deliverance (angel wing tats, religious writing, innocence of child)
-Frequent cutaways to Sande’s performance in close framing to indicate capability
-Use of natural light and lack of direct address to create documentary style realism
What are some of the main media language elements in Radiohead’s ‘Burn the Witch’?
-Slower pace of editing linked to song
-Video cuts between narrative and wider story
-Framing and cutaways with the Outsider and reactions
-Reassuring animation style with dark narrative to disturb audience
-Intertextuality (Trumpton / The Wickerman)
-4:3 aspect ratio and desaturated dust speckled ‘film grade’
What are some of the representations presented in Emile Sande’s ‘Heaven’?
London ‘street’ represented as:
-Squalid/Distressed
-Inclusive/Ethnically Diverse
-Beautiful/Aesthetic
Emile Sande is represented as:
-Talented
-Modest (Helps identify with her struggle)
-Beautiful/Aspirational
What are some of the representations presented in Radiohead’s ‘Burn the Witch’?
-Tradition community represented as exclusive and exploitative
-Men represented as authoritative, professional, dominant and aggressive
-Women represented as domestic, vulnerable
-Outsiders represented as vulnerable/unaware
What is Emile Sande’s Target Audience?
Crossover female mainstream mass market. Sande is constructed as a star in celebrity culture
Who is Radiohead’s Target Audience?
AB Culturally sophisticated Indie Rock fans, old enough to recognise the intertextuality and the social commentary about right wing politicians/xenophobia across Europe
What are the dominant values and ideologies within our Western society?
-Secular beliefs (Post Christian)
-Globalism
-Multiculturalism
-Democracy
-Gender Inequality in light of patriarchy
-Individualism
-Consumerism
Who was Emile Sande’s record label?
Virgin/EMI
Who is Radiohead’s record label?
XL (Independent)
What was Heaven’s performance in the charts?
No. 2 UK Pop Single
No. 1 UK Dance
What was Burn the Witch’s performance in the charts?
No. 1 UK (Album)
No. 1 US Rock
What was the purpose behind Emile Sande’s Heaven music video?
-Visualise theme of the song (ML)
-Establish her talent as an artist (R/ML)
-Low-risk/high production values, visual marketing (she could have bombed)
-Shareable on social media
-LAUNCH UNIQUE ARTIST IN SATURATED MARKET
What was the purpose behind Radiohead’s Burn the Witch music video?
-Highly artistic social commentary
-Visual spectacle of Trumpton style yet disturbing horror narrative
-Sharable on social media amongst a media literate ABC1 audience
-SELL THEIR NEW ALBUM
How is Emile Sande represented with Heaven?
-Authentic
-Talented
-Modestly attractive
-Morally struggling
How is Radiohead represented with Burn the Witch?
-Politically aware
-Highly artistic
-Symbolic (to the context of current events)
