Challenges and Responses from Newspapers Flashcards
What are some of the social/cultural challenges for newspapers?
-Falling Circulation/Readership (Audience literally dying out)
-Saturation of Smartphone Market
-Post Covid, further movement to online
What are some of the social/cultural challenges for news sites?
-Expectation of free for news (for 25-55 yo & with aggregate news such as Apple News)
-Social media use as the first place for news (headline based click bait)
-Scepticism of mainstream media by younger audience
What are some of the Daily Mail’s responses to social/cultural challenges?
-Offering a RW, eurosceptic, nationalistic news agenda
-Health scare stories (fit for older more vulnerable audience)
What are some of the Mail Online’s responses to social/cultural challenges?
-Extensive web presences tie ins with FB and Instagram
-Gossipy, dramatic agenda image led, video led spectacle, shareable
What are some of the Guardian’s responses to social/cultural challenges?
-Quality journalism (Pulitzer Price winning)
-Well sourced and researches investigative 4 page spreads (such as on rouge landlords)
-Raised cover price and more advertising
What are some of the Guardian.com’s responses to social/cultural challenges?
-Quality journalism updated regularly to app, to have a service worth donating to
-US and Australian versions of the website to engage a global membership of donators (60% of their revenue)
What are some of the economic challenges faced by newspapers?
-Print ad revenue declined by 7% (in line with readership)
-Massive online competition for youths (Vice,Buzzfeed,etc.)
-Print advertising has less value for the same adverts, permanent -25% in circulation post covid
What are some of the economic challenges faced by news sites?
-Display ads only worth 10% of print prices and grows by 2%
-Online advert growth not going to newspapers but FB and Google (who control 55%)
-Only 3 funding models available; ad funded, paywall, membership
What are some of the Guardian’s responses to economic challenges?
-Retain older readers by offering the familiar and trustworthy experience
-Raising cover price
-Charging as much as possible for print ads (despite being 5% of revenue)
What are some of the Guardian.com’s responses to economic challenges?
-Focus on quality journalism for their membership model
-Free access with ads as part of the Scott Trusts’ liberal mission
-Inviting memberships which make up more than 50% of revenue with 1.2 million members
What are some of the Daily Mail’s responses to economic challenges?
-Retain older readers by offering a familiar and trustworthy experience
-Raising cover price
-7-8% profit margins with shareholders demanding a dividend
What are some of the Mail Online’s responses to economic challenges?
-Banner and video advertising
-Focus on new facts and churnalism to satisfy demand for 24hr updated content
-Invites users to send in content, image led soft news to create shock and shareability
What are some of the political challenges faced by newspapers?
-Freedom of the press vs Control of Rich White Press Barons (heavily influential personal relationships with papers)
-Lack of statutory underpinning (such as large, punitive fines)
-Lack of willingness to deepen press regulation because of the political party dependency on papers for older voters
What are some of the political challenges faced by news sites?
-ISPO (Editors Code of Practice and recruitment policy)
-ISPO can regulate news sites
-Bloggers can still be charged for libel
What are some of the Guardian’s responses to political challenges?
-The Scott Trusts mission to ensure quality liberal journalism but not for profit
-Refusal to sign up to either Impress or IPSO as their royal charter could be tightened
