Adverts Flashcards
What are some of the media language elements that might be seen in a Sports Drink advert?
-Some level of hyper reality
-Scientific Iconography (Brushed Steel, Geometric patterns, etc.)
-Sporting achievement
What are some of the representations that might be seen in a sports drink advert?
-Men/Women as physically capable, committed, successful, etc.
-Stereotypical men or counter typical women
-Brand represented as scientifically advanced, performance enhancing, refreshing
What are some of the audience elements that might be seen in a Sports Drink advert?
-Mass market, 15-35, Men and sometimes Women
-Aspiration that can be reached through purchase
-Information about the properties or benefit of product
-Information to buy
What are some of the context/ideologies behind Sports Drink adverts?
-Individualism
-Consumerism
-Advancement of feminism
-Multiculturalism
-Patriarchy
What are some of the industrial elements behind Sports Drink adverts?
-Quarterly retail sales/market share
-Profits for conglomerate or for shareholders
What are some of the media language elements behind a charity advert?
-Desaturated
-Direct address representing suffering
-Emotive call to action
-Straplines
-Urgent palette partnered with sans serif fonts
-Information to act
What are some of the representations behind a charity advert?
-Children or Individuals as vulnerable and desperate (creating sympathy)
-Brand as experienced and trustworthy (motivating donation)
What are some of the audience elements behind a charity advert?
-ABC1, LW, 25-65
-Information about the problem
-Identification with the suffering
(positioned to empathise with values)
-Information to act
What are some of the context/ideologies behind a charity advert?
-Recognition of social inequality (in a late-capitalist society)
-Belief in welfare-ism
What are some of the industrial elements behind charity adverts?
-Donations
-Changing the behaviour of audiences
-Potentially give audience information
-Encouraging a further search for information
What are some of the media language elements behind male grooming adverts?
-Use of intertextual reference linked to masculine aspiration (of success in sex or sporting
-Overblown/super successful iconography that creates humour
-Pack shot
-Attractive model
What are some of the representations within a male grooming advert?
-Highly stereotypical (pastiche)
-Subversion of masculine aspiration
-Brand as refreshing, clean, exotic, authentic, etc.
What are some audience elements behind male grooming adverts?
-Mass market women (70%/Gifting to men in their lives)
-Aspiration reached through purchase
-Comedic and memorable
-Raising brand awareness (audience sees product next time at shops)
What are some of the contextual/ideological elements behind male grooming adverts?
-Self awareness of consumerism (Personal success of buying)
-Media literacy (Therefore humorous with understanding of overblown claim)
-Multiculturalism (Historically under represented)
-Individualism
-Patriarchy, heteronormativity (masculine power, sexual attraction)
What are some of the industrial elements behind male grooming adverts?
-Quarterly retail sales/market share
-Profits for conglomerate or for shareholders
