Outcome # 4 Ommichannel Flashcards
1
Q
omnichannel
A
A strategy that creates a consistent experience for consumers across all distribution channels.
2
Q
Internet ways to improve ability serve the customers
A
- Offer a wider selection of products
- more personalized info about prod.
- provide sellers a unique opportunity to collect information
- Allow sellers to enter new markets
3
Q
one benefit
A
more alternatives without increase the square-footage
4
Q
Personalization
A
personalized customer service
Personalized offering
5
Q
Effective ommnichanel retailing
A
intregrate operations of the channels
Issues such as: CRM Brand image Pricing Supply chain
