Outcome # 3

Question 1

Retail Mix

Answer 1

Product (merchandise assortment), pricing, promotion, place, personnel, and presentation (store design and display) strategies to reach and serve consumers.

Question 2

Product merchandise assortment

Answer 2

Offering assortments gives customers choice and help attract new an existing customer

Question 3

Price

Answer 3

Set value and image of the product and service

Question 4

Promotion

Answer 4

advertising traditional media
electronic communications has been good
In the store

Question 5

cooperative (co-op) advertising

Answer 5

An agreement between a manufacturer and retailer in which the manufacturer agrees to defray some advertising costs

Question 6

Presentation

Answer 6

invest in retail environment

Improve shopability

Question 7

Wheels of retailing

Answer 7

1. low prices, margin, status
2. Higher prices, margin, status
3. Sitll higher prices, margins and status
4. enter retailing in point 1

Question 8

Personnel

Answer 8

Customer services representatives

welll trained sales personnel

Question 9

share of wallet

Answer 9

The percentage of the customer’s purchases made from a particular retailer.

Question 10

Place

Answer 10

Convenient locations

Competitive advantage