Introduction Flashcards
1
Q
Retailing
A
The set of business activities that add value to products and services bought at stores, through catalogs, and over the Internet,
As well as services such as fast-food restaurants, airlines, and hotels.
2
Q
Factors for establishing a relationhisp with retailers
A
Choosing Retail Partners
Identifying Types of retailers
Developing a retail strategy
Managing a multichannel strategy
3
Q
Choosing Retail Partners
A
manf. assess how likely is for retailers to carry products
4
Q
Identifying Types of retailers
A
Type of retailers
Some choices are obvious
5
Q
Developing a retail strategy
A
Devevloping Six P:s Product, Price, Place, Promotion, personnel, presentation
