Outcome # 1 Flashcards
1
Q
Channel structure
A
Level of difficulty finding retail for a Manf. has to be with how vertical integrated it is
Entrepreneurs will have problem getting a retailer
Lacks power in the marketplace
2
Q
Customer expectations
A
retailer should know customer preferences regarding manufactures
3
Q
Channel members characteristics
A
The larger and more sophisticated less likely to use supply chain intermediaries
