Organisational responses

Question 1

Describe how travel organisations adapt/develop new products and services

Answer 1

If visitor numbers are HIGH to a location, companies will try to arrange trips to that destination to increase their income.

If visitor numbers are LOW to a destination, then a travel company may stop going to that area

Question 2

Describe why travel organisations adapt operational procedures

Answer 2

Organisations often review operational procedures due to global challenges to ensure the safety and security of customer’s is maintained

Question 3

Describe two reasons why travel organisations will review destinations offered

Answer 3

Travel organisations will review destinations they offer as holidays each year for a number of reasons…
1. Not making profits
2. Political unrest/civil wars
3. Natural disasters
4. Due to poor reviews and ratings of that trip
5. Changes in exchange rates

Question 4

Describe one reason why a travel organisation may renew price structures and provide an example when

Answer 4

Travel organisations increase prices at certain times of the year, so they can maximise profits. Weekends and school holidays are more expensive

Travel organisations also lower prices at other times of the year to maintain visitor numbers. The cheapest days to fly for example, are Tuesdays and Wednesdays

Question 5

Describe what travel advice local government might provide and give an example of a local government

Answer 5

The local government can provide local area/destination advice on traffic and weather

Example would be any council such as Leeds City Council or Wakefield District Council

Question 6

Describe what travel advice National government might provide

Answer 6

The national government will provide advice about national incidents in a country e.g. hurricane warnings in USA. Also provide advice on travelling to foreign countries

Question 7

Describe the role of National Tourism Agencies and give an example of an agency

Answer 7

The National Tourism Agencies role is to encourage inbound tourists to visit the country, by promoting it’s identity, tourist attractions and natural features
Examples- Visit Britain/Visit England

Question 8

The government launches the UK Tourism recovery plan in 2021
Describe what boost trip volume is within the tourism recovery plan

Answer 8

Boost trip volume is..
The government aim is to recover both domestic and inbound visitor numbers and spending by the end of 2023

Question 9

The government launches the UK Tourism recovery plan in 2021
Describe what across all regions is within the tourism recovery plan

Answer 9

Across all areas…
Ensure that the tourism recovery benefits every nation and region with investment in tourism products and transport infrastructure

Question 10

The government launches the UK Tourism recovery plan in 2021
Describe what build back better is within the tourism recovery plan

Answer 10

Build back better…
Use technology to enhance the visitor experience and create more quality jobs

Question 11

The government launches the UK Tourism recovery plan in 2021
Describe what best for business is within the tourism recovery plan

Answer 11

Best for business..
Return to a leading destination for business events and international visitors

Question 12

The government launches the UK Tourism recovery plan in 2021
Describe what greater accessibility is within the tourism recovery plan

Answer 12

Greater accessibility…
Create a visitor experience that is accessible and inclusive to everyone

Question 13

The government launches the UK Tourism recovery plan in 2021
Describe what conserve and protect is within the tourism recovery plan

Answer 13

Conserve and protect….
Ensure tourism contributes to the UK’s heritage and minimise environmental damage

Question 14

Describe what a voluntary organisation is

Answer 14

Voluntary organisations are…
charities/trusts that do not work for profit. They aim to preserve, protect and promote

Question 15

Identify two of the four responses of voluntary organisations

Answer 15

Voluntary responses…
1. Promoting sustainability, conservation and protection
2. Raising awareness of issues
3. Campaigning for change
4. Raising funds

Question 16

Provide two voluntary charities/trust examples

Answer 16

Some examples of voluntary sector organisations are:
- The National Trust
- Tourism Concern
- Ocean Conservancy

Question 17

Describe how ocean conservancy or travel foundation promote sustainability, conservation and protection

Answer 17

Promoting sustainability, conservation and protection…
1. Ocean conservancy clean up beaches and protect the wildlife

2. Travel foundation in Saint Lucia encourages catching of non-native lionfish to conserve and protect the coral reefs

Question 18

Describe how Cameron Oliver or Travel Foundation raise awareness of issues

Answer 18

Raising awareness of issues…
1. Cameron Oliver was so angered by camels choking on waste plastic that he created posters and a website to tell tourists to stop throwing plastic away.

2. Travel Foundation is also telling people about a community in Mexico who are poorly paid

Question 19

Describe how tourism concern or travel foundation campaign for change

Answer 19

Campaigning for change
1. Tourism concern work with governments to educate people on how to save energy, work with local communities, use local resources

2. The Travel Foundation are working with tourism organisations and governments to help the industry become more sustainable by educating them on how to do it

Question 20

Describe how the tourism industry can raise funds and what they do with the increase in funds

Answer 20

Raising funds
It can cost up to £1000 to attend a conservation project and experience exotic wildlife adventures

Most of this money is reinvested into projects that preserve the natural environment and help local communities