Media factors

Question 1

Identify three media strategies used by travel and tourism

Answer 1

Media strategies used by travel and tourism organisations…
1. TV/cinema
2. Radio
3. Online/social media
4. Travel blogs
5. Direct mail
6. Newspapers/magazines
7. Brochures
8. Billboards/posters

Question 2

Describe one advantage and one disadvantage of using TV/radio to promote travel and tourism organisations

Answer 2

Advantages:
- Reaches a wide customer audience
- Can be targeted to your audience
- Reaches viewers when they are focused on watching something

Disadvantages:
- Can be very expensive
- Many companies now have their own websites making it difficult to stand out

Question 3

Describe one advantage and one disadvantage of using social media/online to promote travel and tourism organisations

Answer 3

Advantages:
- Considerably cheaper to market products
- Over a billion users around the world
- Easy to purchase products online

Disadvantages:
- Can generate negative and malicious users

Question 4

Describe one advantage and one disadvantage of using magazines/newspapers/brochures to promote travel and tourism organisations

Answer 4

Advantages:
- Can be targeted to your audience
- Very easy to distribute
- People may choose to pass on to their friends to increase exposure
- Customers can look at them when they want

Disadvantages:
- Limited time for people to look at offers
- Deadlines to promote adverts are required months in advance

Question 5

Describe a positive example of how the media can impact tourism

Answer 5

Media coverage of international and sports events show destinations in a positive light

Question 6

Describe a negative example of how the media can impact tourism

Answer 6

Docuseries that highlight antisocial behaviour (alcohol/drugs/violence) can present a bad image for the destination

Question 7

Describe one positive impact that tourism can have on places that become popular in films/tv programme

Answer 7

Positive impact of films/TV programme on a destination…
1. Increase in tourists to the destination area
2. Increase in the local economy
3. Increase in employment to meet the demands if the increased tourism

Question 8

Describe one negative impact that tourism can have on places that become popular in films/tv programme

Answer 8

Negative impact of films/TV programme on a destination…
1. Increased damage to the environment at the destination
2. Could lad to overcrowding
3. Strain on the local resources
4. Cultural erosion