Oral Care Products Flashcards
oral care market
retail sales grew by ____% in current terms for 2023 to PHP41.6B
14%
oral care market
___________________ is the best performing category, with retail value sales rising by 21% to PHP279M
mouth fresheners
oral care market
_____________________ is the leading player, with retail value share of 44%
Colgate-Palmolive Phils.
oral care market
retail sales are set to increase at a current value CAGR of ____% to reach PHP72.1B
12%
Strong link between good oral health and ______________ was a key factor in the growing demand for oral care
overall health
T/F: In this generation, there is a a decreasing interest and focus on the use of natural ingredients, including probiotics, baking soda, charcoal, and green tea
False. There is a growing interest and focus on their use
Most complex and most accessible microbial ecosystem of the human body
human oral cavity
this part of the human tooth is the visible part that extends above the gum (gingiva)
crown
this part of the human tooth sits in the upper or lower jawbone, remains invisible until recession of the gum exposes some root surfaces
root
this part of the human tooth is the boundary between root and crown
neck
this part of the human tooth is the mucosa that covers the upper and lower jaws, and surrounds the neck of the teeth
gingiva
this part of the human tooth is a soft connective tissue containing nerves and blood vessels from the root canal.
dental cavity (pulp cavity)
Identify the part of the tooth:
Hardest substance in the human body
enamel
Identify the part of the tooth:
Prevents the tooth from wearing away under pressure of chewing
enamel
Identify the part of the tooth:
Yellowish bone-like layer surrounding the dental cavity
dentin
Identify the part of the tooth:
Special connective tissue that covers the dentin at the root
cementum
Identify the part of the tooth:
Contains calcium hydroxyapatite which starts to dissolve below pH 5.5.
enamel
Identify the part of the tooth:
Forms the largest portion of the tooth
dentin
Identify the part of the tooth:
Binds the roots of the teeth firmly to the gums and jawbone, and anchored in the jaw by the periodontal ligament
cementum
About the enamel:
______________ and _____________ impacts enamel hardness and strength
Demineralization and remineralization
Identify the part of the tooth:
More porous, softer, more sensitive, and more susceptible to decay and wear if exposed
dentin
Sticky, colorless film of bacteria and sugars that form on the teeth
plaque
Disease resulting in the breakdown and destruction of the enamel due to demineralization
dental caries
Hardened plaque that causes yellowish brown discoloration to the teeth
dental calculus
Infection of the gums that can progress to affect bone that surround and support the teeth
gum disease (periodontal disease)
Brief episodes of sharp well-localized pain when subjected to various stimuli
tooth sensitivity
Spots or small areas on the teeth contrasting with the rest of teeth color
dental stains (teeth discoloration)
Oral malodor due to foods, alcohol, tobacco, or disease
bad breath (halitosis)
Paste or gel designed to help remove plaque and stains from the teeth, and keep breath fresh
toothpaste (oral dentrifice)
Liquid designed to refresh the breath and enhance oral hygiene
mouthwash (oral or mouth rinse)
Make teeth brighter in dental office settings or salons. Contains ingredients that remove teeth discoloration
tooth whitening products (bleaching products)
Mild abrasive powder used with a toothbrush
tooth powder
Thin filament used to remove debris and bacterial film caught between the teeth and between teeth and gums
dental floss
T/F: toothpaste improves the chemical cleaning power of a toothbrush
False. Improves mechanical brushing and cleaning power of a toothbrush
T/F: Mouthwashes are used after brushing for more effective cleaning effect
True
It is the Change in the appearance of the enamel which may vary from barely noticeable white spots to staining and pitting
Dental fluorosis
T/F: Dental fluorosis may be caused by too much fluoride consumption in children, but the spots and stains left on the teeth are not permanent and may lighten over time
False. Spots and stains left on the teeth are permanent and may darken over time
Toothpaste:
- ________ cosmetic detergent for cleaning the teeth
- Intended to ________ the breath and remove deposits from the teeth
- Protection of teeth from cavities, calculus formation, and ________________
mild
freshen
gum diseases
Identify the toothpaste ingredient:
Insoluble inorganic ingredients that clean and polish teeth to remove debris and residual surface stains
abrasives
Identify the toothpaste ingredient:
Aid in cleaning and foaming
surfactants
Identify the toothpaste ingredient:
Used to maintain the integral stability of the paste, prevent sedimentation of abrasives, and provide toothpaste formulations with specific rheological property
thickeners (binders)
Identify the toothpaste ingredient:
Used to neutralize thickeners
pH regulators
Identify the toothpaste ingredient:
Prevent paste from drying out, locking of the cap to the nozzle, and hardening to an unacceptable level, and provide shine and some plasticity to the paste
humectants
Identify the toothpaste ingredient:
Vehicle for all toothpaste formulations, which is used to disperse thickeners, dissolve components, mix liquids, and act as carrier for other ingredients
water
Identify the toothpaste ingredient:
Prevent microbiological growth in water-based formulations
preservatives
T/F: In using abrasives, hardness, toughness, chemical inertness, and particle size and shape should be considered
True
T/F: Calcium-based abrasives should be avoided in toothpastes containing sodium fluoride since formation of an insoluble calcium salt decrease active fluoride concentration
True
T/F: Surfactants consist of anionic surfactants with powerful cleaning efficacy and compatible with other ingredients
True
T/F: Thickeners are hydrophilic colloids that disperse and shrink in the water phase of the toothpaste
False. Hydrophilic colloids that disperse and SWELL in the water phase of the toothpaste
Identify the toothpaste ingredient:
Important for product acceptability, but are used in low concentrations and for masking taste of raw materials
sweetening agents
T/F: Sweetening agents are used in low concentrations because they are potential contributors to dental caries, and may undergo fermentation by microflora
False. Although sweetness may be hundreds to thousand times sweeter than table sugar, they do not contribute to dental caries because they are not fermented by the microflora of the dental plaque.
Identify the toothpaste ingredient:
One of the most expensive components and most crucial in view of customer preferences
flavoring agents
T/F: Mint flavors dominate adult toothpastes, while bubble gum and fruit aromas in children products
True
Identify the toothpaste ingredient:
Maybe added to the paste as a whole or to only a small part to make colored striped products
coloring agents
Identify the toothpaste ingredient:
Added for antibacterial, antiseptic, anti-inflammatory effects, cleansing, whitening, and masking of bad breath
natural ingredients