Option E - Leisure, tourism and sport CASE STUDIES

Question 1

Oxford - tourism hotspot

Answer 1

• attracts over 5 mill visitors each year
• tourism provides over 5000 full-time jobs
• tourism generates around £200 million, spent directly into the tourism sector
• number of jobs sustained directly and indirectly by tourism is estimated at about 7,300 or 3-4 per cent of the economically active population in the Oxford travel-to-work area
• architecture 30%, city history 17%, colleges 14%, as well as nightlife and biggest attractions
• traffic levels, number of coaches and buses, availability and

Question 2

London Olympic Games 2012

Answer 2

• created 12 00 new jobs
• £17billion was spent on upgrading infrastructure
• 2 800 new homes were built
• major factor in the 1.2% reduction in London’s unemployment rate in early 2012
• more than 46 000 people worked at the Olympics, more than 10% of whom were previously unemployed
• £30 million investment to transform the Olympic site into the “Queen Elizabeth Olympic Park” which includes housing, new schools, health centres, business space and sports venues
• investment of £6.5 million in transport infrastructure in prep for the 2012 games (10 railway lines and 30 new bridges)
• £110 million investment to upgrade pedestrian cycling routes
• sustainable efforts: 90% of demolition waste was recycled and 62% of operational waste was reused/recycled/composted
• biodiversity: 300 000 plants planted in the Park’s wetland area, 1 000 trees in E. London
• cost of olympics was around £11 billion (plus costs of infrastructure developments) and received lottery funding of £675 million –> public uproar
• some business/people were forcefully relocated
• London and the South East received the bulk of the funds, increasing inequalities between those areas and the rest of the country
• main aims were to regenerate/transform a poor area, create a Games for the world, reflecting on Londons diversity, to inspire young people in taking part in sport, to create a legacy for East London
• 2 800 housing units were creates from the Athletes village, and 50% of these were affordable housing for local people
• the aim of getting more people involved in sport was not achieved as the number of Britons exerting themselves at least once a week fell by 200 000 between 2012 and 2014 partly down to gov cuts to sports centres
• post olympics the gov provided an extra £1 bill towards the development of elite sports and upgrading of infrastructure etc
• only 28% of these E. London housing developments are “affordable” and although the unemployment rate feel it is still higher than Londons average

Question 3

London Olympic Games job stats

Answer 3

created 12 00 new jobs
more than 46 000 people worked at the Olympics, more than 10% of whom were previously unemployed