operations strategy Flashcards
what is operational opposite to
strategic
scientific management
removes thinking from doing
functional layouts and production lines
task specialisation
division of labour leading to higher quality production
standardisation of parts
use of machinery to make parts to specification
time and motion studies
use analysis to find preferential way of doing work, focus on efficiency
mass production
fordism, mass production lines, product orientation, mass market
competitive strategies
cost leadership, focus differentiation (niche markets), added value,
operations resource perspective
decisions made to identify process structures that suit the needs of required production
operations management (concrete)
how do we improve our purchasing procedures ?
operations management (philosophical)
should we develop strategic alliances with our suppliers?
what are the four perspectives of operation strategy
top down, bottom up, operation resource, market requirements
what is top down approach
what business wants
what is bottom up approach
day to day experience
what is operations resource approach
what operation resources can do
what is market requirements approach
what market position requires, competitors actions
