operation strategy exam

Question 1

top down perspective

Answer 1

what business wants
Reed inspired by blockbuster late fees, want to rent DVD’s through mail for a subscription price, want to dominate rental segment of online video market,

Question 2

bottom up perspective

Answer 2

what day to day experience suggests
applied previous knowledge to create software, delivered better delivery system with conveyor belt at post office, built strong relationships with studios (revenue sharing agreement)

Question 3

operation resource perspective

Answer 3

redesigned envelope to be more compact and protect DVD
created recommendation engine for personalised service
location and building of warehouses

Question 4

market requirement perspective

Answer 4

market required fast turn around on delivery

required to redesign envelopes

Question 5

five quality characteristics

Answer 5

quality, speed, dependability, flexibility and cost. Consumers may want dependability over cost

Question 6

order winning factors

Answer 6

collier and evans 2017
features that bring business to Netflix
competing on speed and dependability mainly

Question 7

order qualifiers

Answer 7

minimum performance required to stay in business

quality and cost