design issues Flashcards
product design is characterised by
appearance, materials, dimensions, performance
difference between design and innovation
design is making ideas practical and manufacture-able
what are the axis of Henderson Clark model
component knowledge and architectural knowledge
low impact/high impact on component knowledge
incremental innovation
e.g apple IOS
constantly developing and updating
building on from a previous version in a gradual and subtle way
modular innovation
making a change that does not effect user experience
e.g a change in materials
requires high CK
architectural innovation
opposite to modular, changes linkage of components but knowledge remains the same
radical innovation
revolutionising ideas
higher risk than incremental as radical and fast
concept screening and product evaluation
feasability
how difficult to produce
is market big enough
are we capable of producing
do we have access to sufficient finance
concept screening acceptability
is it worthwhile
what is potential market share
will performance criteria be satisfied
what is financial return
concept screening vulnerability
potential of market place failure
risk of not being able to produce acceptably
how much money could be lost
how does service design involve consumers
have to understand what will satisfy them
a customers concept of quality depends on which characteristics
education
values
income
state of mind
structure of service design
decentralised and dispersed
how does improvement in service design go beyond the product or service
have to influence the customer expectations, experience and image
