operations strategies Flashcards
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what are performance objectives and what r the 6 types?
Performance objectives are goals that relate to specific areas of the transformation process
* It’s what managers are targeting to achieve to enhance a business’s prosperity
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q- quality
s-speed
d- dependability
f- flexibility
c-customisation
c-cost
what is the purpose and aim of quality?
Purpose :
* exceed customer expectations and boost sales revenue
Aim :
* adopt quality management processes throughout the entire transformation process
what is the purpose and how its achieved - speed
Purpose :
To fulfil customer demands as quickly as possible as businesses operate in dynamic environments so its bound to occur
How achieved:
- reduced wait, lead, production and delivery times
o this can be done by eliminating production bottlenecks and creating open communication
whats the purpose and how its achieved - Dependability
Purpose:
-To reduce warranty claims (goods)/ complaint
- It allows businesses to gain a positive feedback and good reputation – repeat sales
How achieved :
* Through quality management processes
- Using research and development techniques to access high tech quality management procedures
whats the purpose and how its achieved - Flexibility
How fast the operations process can adapt to all changes in the market
Purpose : Improve processing times – better chance of adapting successfully
How achieved :
Increased demand for :
New products = change in inputs and processes
Existing products = increase volume and variety of the product by increasing capacity
how is flexibility applied to goods and services?
Goods : increasing capacity
Services: increasing the number of service providers, the skill levels and technology.
what is the purpose and aim of customisation
Purpose – satisfy customers by using their specific desires in the transformation process
* Businesses can charge higher prices whilst increasing customer satisfaction
Aim -
* Use differentiation strategy
o Mass customisation : choosing certain features
what is the purpose of cost
Purpose : to achieve cost leadership
Through product development businesses can :
- Attain a competitive advantage and enable the business to grow
- Maintain consumer satisfaction
- Achieve a greater market share for long term growth
what are the 2 approaches to new product development
- Consumer preferences
- Undertake a lot of market research to learn what consumers desire - Changes and innovations in technology
- New and improved technology can create more functional, appealing and better-quality products
what are the key considerations when developing goods?
- Supply chain management : new products require new inputs
- Quality management : ensure new innovations meet business standards
- Capacity management : business must have facilities to produce all products (existing n new)
- Costs (cost benefit analysis)
what are the key considerations when develooing services?
explicit/implicit service, goods
Explicit service : tangible part of the service; time, skill and effort of service provider
Implicit service : the service experience, was the employee nice?
Goods : a massage business that is a service will need goods such as beds and massagers
what is a supply chain and what does involve
A sequence of processes that enables businesses to coordinate supplies throughout operations to meet consumer needs. It involves integrating and managing the flow of supplies throughout the inputs, transformation processes and outputs in order to best meet the needs of customers.
suppliers- manufacturers- distributers
what is procurement/sourcing and whats the most common type
Finding and buying the inputs that a business needs from its suppliers
what are advantages of global sourcing
-inputs cheaper
-more choices to choose from
-increased speed and quality of outputs
what are disadvantages of global sourcing
-economic costs such as tariffs and exchange rate fluctuations
-time and logistical costs
-legal and ethical issues when sourcing from places w looser laws
what do business managers need to assess when sourcing inputs
whether supplier reliable n flexible (in terms of being able to deal with last min)
-responds quick to change in demand
-delivers on time
-business msut balance consumer demand with input volume
-quality of inputs
what is logistics and what tasks are involved in it?
Involves the transport of physical raw materials, inputs and the distribution of finished goods to markets.
T A S K S -
-Inventory management
-purchasing inputs
-planning and scheduling
what are the three types of logisticians
distribution - the ways of getting the goods/services to the customer
storage, warehouse and distribution centres - involves finding a secure place to hold stock
material handling and packaging : different products require different methods