Online Sevices Flashcards

1
Q

How do baskets help with online shopping?

A

They keep a record of items that the customer selects as they shop, so they don’t have to pay for each item separately

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2
Q

The disadvantage of shopping as a guest:

A

They cannot log into the website again later to see their shopping or follow the progress of their order

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3
Q

When customers buy tickets online, the tickets are often sent _____________

A

via email, so customers need to register an email address with the service when making purchases.

For some types of travel, companies use e-tickets that are linked to the customer’s passport so that customers can check-in.
Some airplanes and train companies use QR codes that can be scanned at airports or on trains

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4
Q

Banks offer many online services such as:

A
  • Checking balance
  • Setting balance alerts
  • Making payments and transfers
  • Applying for loans and other financial products
  • Managing alerts and notifications of payments
  • Accessing customer service
  • Changing personal info.
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5
Q

Online training courses allow learners to access:

A
  • Libraries of online journals and archives
  • Online support from online teachers and learners
  • Learning and assessment material
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6
Q

How do use news providers provide information?

A

News providers provide up-to-date access to info. using blogs and notifications that are sent to subscribers
Subscribers can choose to receive alerts on stories from a range of categories

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7
Q

Features of auction sites:

A
  • Allow sellers to list items for a specific time period
  • Ratings for buyers
  • Ratings for sellers
  • Email/ app alerts
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8
Q

Benefits of online goods and services:

A
No need to travel 
No need to queue
Reorder the same products
Check stock availability
Can buy tickets in advance
Can know about delays
Do not have to carry cash
Do not have to move away from families 
Receive weather alerts and traffic advice
Can be rerouted based on traffic conditions
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9
Q

Drawbacks of online goods and services:

A
  • Become less active
  • Become isolated and detached
  • Spend less time connecting with people face-to-face
  • Individuals can be inconvenienced if no connectivity is available
  • Negative impact on memory
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10
Q

The changes in the way which organizations do business:

A
  • Increased communication
  • Access to the global marketplace
  • Access to the global workforce
  • Increased competition
  • The way business information is secured
  • Use big data to understand customer behavior
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11
Q

Define cookies

A

Cookies is information (transactional data that has been tracked) that a website leaves on a user’s computer so that it would recognize that user when they use it again. It is possible to encrypt cookies when they are transferred between devices

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12
Q

Examples of data that can be stored as cookies:

A
  • IP address
  • Time and date of transaction
  • The referring website
  • The products or services that the user has previously used or bought
  • Items added to user’s online basket
  • Buttons pressed by the user
  • Data entered into web forms
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13
Q

The different types of cookies:

A
  • Session cookies
  • Persistent cookies
  • Third-party cookies
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14
Q

Explain persistent cookies:

A

They record information about a user’s use of the internet over a long period of time. They can be used to keep a user logged into an online account so they don’t have to log in each time. They also allow advertisers to track user’s use of the internet

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15
Q

Explain third-party cookies:

A

These can be used to personalize user’s online experience or to send targeted adverts that are more relevant to an individual user. Example: banner ads for other websites

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16
Q

What is targeted marketing?

A

It is advertising that is matched to people based on their attributes or their browsing history. Third-party cookies are used for this

17
Q

How can ad servers show relevant banner ads?

A

Because the ad server can request the cookies each time the banner loads, the web pages that their banner has been loaded from can also be tracked. The ad server can then select ads to display that match the user’s browsing history