online goods and services Flashcards
1
Q
define the term online shopping
A
the buying and selling of goods and services using websites accessed throught he internet
2
Q
what can you buy through online shopping?
A
physical goods- books and clothes
non-physical- music and films
3
Q
how does an online shop work? what stages does the customer /good go through?
A
website displayes goods for sale
customer places items in a
virtual basket
customer slectes check out and a payment is made
goods are disptched and sent to the cusomer
4
Q
what are the features of online shops/
A
search and sort goods images 24/7 comparison to similar products recomendations reviews bookable delivery service for food shopping
5
Q
how do online shops work for travel ,leisure and entertainment?
A
booking system displays events available
customer selects seat/flight/holliday and adds it into basket
personal details entered
payment made
conformation email send and they ticket is printed
6
Q
state some features of an online booking system
A
sort and search for seats customer reviews compare prices immediate comformation last minute offers
7
Q
what are the advantages of online shopping compared to the high street
A
bigger choice shop all day every day comparison for best price don't have to leave the house can return within 7 days reviews
8
Q
what are the disadvantages of online shopping compared with the high street
A
need internet cannot use cash cannot see or touch or try on clothes have to pay for delivery need to give personal info risk of not geting goods, or having details stolen on fraud webpages
9
Q
what are the impacts on lifestyles of having online shopping?
A
easier for people with disabilites
available for people who work unsocial hours
reduced carbon footprint
more choice for people in remote areas
10
Q
what impact does online shopping have on businesses?
A
they can be located anywhere as they dont need to have a shop which can have high rental prices
they dont need many staff thus saving money
they can have a greater range of stock as they dont have to display it.
can appeal to more customers from across the world
11
Q
what are the stages of an online auction working?
A
selller and bidder create accounts
seller suplies a description+photo of item at auction
bidder with highest bid wins the item
the bidder is oblidged to buy the won item
the seller and bidder email to arrange payment/delivery
12
Q
what are the feature of online auctions?
A
bidders can search for items bidders can see item status users can rate each other sellers can make the item for imediate purchase or bidding secure payment s arranged by the site
13
Q
what are the advantages of online auctions?
A
search for items you want
community= trust (4 buyer & seller)
third part secure payments
more sellers = low prices
14
Q
in what two ways do online auctions help buyer buy safely?
A
third party payments system such as paypal
buyers can rate each sellers and indicate if they are trustworthy
15
Q
how does online education and training work?
A
student creats online account and selects courses
teaching materical is supplied
assignments submitted and returned to students electronically
16
Q
what are the features of online educational and teaching?
A
interacative teaching material
communities of teacher and students
personalised learning
students work form home
17
Q
how do online information services work?
A
news report are written by newspaper or tv companies and are made available online via subscription or for free
they acces these through rss feeds and websites
18
Q
what are the features of online information services?
A
easy to search for and sort news up to date review news form other sources can select news text, images, videos extra content for sucribers user comments
19
Q
what are two drawbacks of accessing news and imformation online>
A
content coud be form an unreputable source/biased/untrue
people who dont have computers can miss importaint stories
20
Q
How does internet banking work?
A
User creates a secure online bank account. Money can be transferred electronically into an account
Payments can be made
21
Q
What are some features of online banking?
A
Up to date view of accounts View all transactions Pay bills online Create new bank accounts Secure access provided
22
Q
Define the term online gaming?
A
Enabling the player to connect via the internet and interact with each other
23
Q
What’s is on demand or streaming?
A
Used for entertainment services to allow users to play media when they want without internet
24
Q
What runs an online gaming software?
A
A central server which streams each players position and actions to all players on the internet
25
What does an online gamer need? Latency etc.
High bandwidth and low latency
26
What are the stages/steps in streaming online?
User selects entertainment service
User presses play
Programme continually sent form the server and streamed over the internet
Player buffers some data in case of delays in data arriving
Programme plays
27
What are the stages/steps in downloading from the internet?
User selects entertainment service
User downloads entire file from server onto computer
User presses play
Programme plays
28
What improves the performance of streaming content?
High bandwidth and low latency internet connection
29
In what two ways can organisation operate online?
Websites or online
30
What are the benefits of organisations having a website rather than a shop>
Can appeal to a wide range of customers
Don’t have to pay overheads such a rent, salaries and fuel bills
Can thus afford to sell products cheaper and still make a good profit
31
State advantages of selling online rather than in a shop for the seller?
Can work from any location
Low overheads/ initial investment
Can sell to people around the world
32
What are the advantages for the retailer when buying online?
No need to distribute goods to shops
Easy to make changes to products and prices
Customer only need a web browser, internet connection and a form of paying
Inexpensive way to reach new markets
Minimal start up time and costs. Can be set up form home
Organisation can be located wherever it wants
33
What are the disadvantages of online shopping for the retailer
Skilled staff needs to develop and run an efficient website
Ensuring payment is secure can be hard
Need a delivery service and someone to handle returns
Customers limited to those with access to internet and can pay online
If the retailer has a high street shop also they may have to shut it down as its suffering due to competition with online
34
What is a transaction?
it occurs eveyrtime you buy or sell something
35
what’s transactional data and how is it stored?
The information collected about the sale or purchase
Stored in databases which can be searched
Usually stored in cookies created by the computer when you visit the webpage
36
Why is transactional data valuable?
Organisations can buy it
37
Why would organisations buy transactional data?
Allows them to keep purchase records
Allows delivery to be tracked
Contains rich info about shopping habits and preferences
38
What actually is transactional data/ (examples)
```
Purchase price
Date and time
Personal info form online account
Delivery tracking data
Details of product bought
Unique reference number for each transaction
```
39
What is transactional data used for?
Understand shopping habits/trends
Produce personalised experience
Target advertising campaigns and adverts
Create personal marketing/coupons for products to likely be bought by that person
To track delivery of goods
40
How is a store able to send someone an email with personalised offers?
The store had tracked data form previous transactions in their account or through cookies and has stored it in a database. They have queried the database and sent the person an email about similar products
41
What is internet advertising usually in the form of ?
Text, image, video or link to a website
42
Why do organisations use internet advertising?
Can target particular customers
Statistics gathered
Cheaper and quicker than traditional methods
` Reaches a wide range of people
43
What are two ways of advertising on the internet
Search engines and social networking sites
44
How does internet advertising work on social networks?
They use information about users to target adverts as particular user. The sites pay money to the social networks to display there.
45
Define viral marketing
An organisation creates interesting and entertaining content that makes people want to pass it on to friends via social networking, email or texting
46
Why is viral marketing used?
Spreads content quickly
It’s cheap as there are no adverts to pay for
Memorable content mean people remember the brand
47
What is the process of viral advertising spreading?
Content created
Content spread by people with friends
Its spreads like a virus between people
48
What’s targeted marketing?
Concentrating online advertising on the groups of customers who are more likely to buy that product
49
How does targeted marketing work?
Organisations collect and combine data form cookies that store transactional data, social networking sites, micro blogging sites and online profiles
50
Describe one way viral videos can be useful to companies?
They promote their products by spreading the message quickly making it effective and cheap
51
What are personalised techniques used in?
In targeted marketing, they make it personalise to the person and aim to make them buy the products
52
How does personalise marketing work?
Your past browsing history and search results on other web pages, favourites, purchased items
53
How can you avoid personalised marketing?
Opt out of sharing information’s when creating online accounts, delete cookies, be careful when adding info to online profiles
54
Give one advantage to the customer of personalised marketing?
Customers told about special offers that they are interested in rather than receiving general emails
55
Give two disadvantages to the customer of personalized marketing
Customers might find them annoying
| Customer only told about limited offers
56
What are the four ways of buying online?
Credit/ Debit cards
Online bank transfer
Third party payments
Online coupons /gift voucher/E-vouchers
57
What’s a credit card?
Allows the customer to borrow the money and pay it back at a later date often with interest
58
What’s a debit card?
Allows the customer to pay with money directly out of their account
59
What is a CCV?
Credit card verification is the code / number on the back of the card. It is not included on the magnetic strip/chip.
By entering it you have shown you have seen the persons credit card
60
To make sure a website is secure you have to check for what?
The URL changing form HTTP or HTTPS
A change in address bar colour to green
A padlock symbol
Norton secured for a layer of extra authentication
61
What is an online back transfer?
When a customer makes a payment online directly from their bank account as long as they know the bank details of the organisation they are paying to
62
What’s an online coupon or eVoucher?
These coupons shops offer can be sent via email and printed out or sent via post. To redeem them voucher you have to enter a unique code into the website when paying
63
What is a third party payment processor?
Trusted organisation who stand between the customers and retailer. The payment is not make directly
64
What is the process of using a third party payment processor?
Buyer creates an account with the third party which includes card details.
Buyer pay the party who holds money tills its authorised
Once payment is made/authorised the third part transfers it to the seller
65
What are the advantages of using a third party processor?
Sellers don’t need to offer a secure site which can be expensive
Buyers are not exposed to fraud
66
What is NFC?
Near field communication, a contactless payment services which allows devices to communicate when close together. It can be used for payments. It’s now integrated into phones.
67
What are the advantages of near field communication?
Good security due to short transmission range
Losing an NFC card only loses the credit in account
Convenience of not having to ender payment details lots of times
68
What are the disadvantages of using near field communication?
Can only pay for small amounts
Need to protect against accidental payments
If it’s lost anyone can use the credit on the card
69
If someone is sent an eVoucher as a present how can they use it?
She can use the unique reference number form the voucher on the website
70
What is consumer protection?
The laws that protect the rights of people buying things
71
What are the consumer rights under the uk law?
When you buy something it must be of satisfactory quality, fit for purpose and as described
If its faulty it has to be replaced repaired or the money refunded
72
What are the consumer rights for online shopping?
The same as normal shopping. You can return items just the same
73
What’s a cooling off period?
It’s for online purchases, it means it can be cancelled up to 7 days after receiving an item and get a full refund
74
What does the cooling off period not apply to?
```
Personalized goods
Perishable goods
CD/DVD/software where the seal has been broken
Newspapers, magazines
Gaming, betting and lotteries
```
75
What’s an application software job?
A software used to carry out a particular job, there are two types
76
What are the two types of applications software?
Locally installed and hosted software
77
What is locally installed software?
User obtained software through DVD or downloads on the internet and its installed on the computer or file server
78
What are the advantages of locally installed software?
Works without being online
You hold license to the software
You control access to the computer so security is good
79
What are the disadvantages of locally installed software?
Takes up large file space
Must download and install upgrades and patches to fit bugs
All data is stored locally so must be backed up
80
What is hosted software (software as a service SAAS)
User logs in trough internet to use software when needed. It runs on a web server over the internet. Running applications in a web browser. They are not installed on your local computer
81
What are the advantages of SAAS/ hosted software?
Doesn’t take up any space
| Allows users form different parts of the world to work on the same document at the same time
82
What are the disadvantages of SAAS/ hosted software?
Cannot work without an internet connection
Not as secure- hosting company targeted by hackers
Response time depends on network speeds
83
What is proprietary software?
It’s developed by company and you have to pay to use it on your computer or online (eg Microsoft word)
84
What is open source software?
Developed by volunteers who gradually improve it it’s free to use a computer or online (eg. Openoffice.org)
85
Give two advantages of open source software over proprietary software
Free. Can modify it to suit your needs
86
commercial software producers need to respond to free software as a service product, how have they done this?
pre-installing their software on computers
make products more appealing
provide support
use copyright to protect for similar free versions being offers as SaaS
87
define local data storage
when files are stored on the digital device you are using
| eg. dvd
88
define online data storage
when files are stored on a server elsewhere which you access using the internet. this is called the cloud
89
what are the advantages of local storage (3)
you have control over access to your files and security
data can be accessed quickly
you don't need an internet connection
90
what are the disadvantages of local storage (3)
you are responsible for keeping data safe
its hard to share data
you have to back up data
91
what are the advantages of online storage (4)
data available wherever you have internet
some services are free
its easy to share data
data is backed up for you
92
what are the disadvantages of online storage (4)
you have to trust the organization
online data storage may not be reliable
you need a good internet connection to access data
less control as you don't know where the data is stored
93
How does a search engine work?
A computer program that searches for web content that contains or is tagged with the key words you have entered into the search
94
What are the search techniques?
Add more key words to narrow down search
Search by type e.g. Image, webpage, map or video
Use advanced search facilities
Search by data or language
Use more than one search engine for different results
95
How can you gain more specific results on a search engine?
Quotes
AND OR +
NOT –
96
Why must you make sure you results are valid?
Some websites infect your computer with spyware, contain biased or inappropriate content or simply not be about what you want
97
How can you check if a website is valid?
Look at the summary for relevance or spelling mistakes to check if it’s professional
Look at the url to see if its trusted
Check it’s up to date
