ON shoes Flashcards
How did ON first grab attention?
sole full of holes
The unconventional shoe is the result of?
new technology that sprays the upper part of the sneaker onto a foot-shaped mold twirled around by a robotic arm.
The LightSpray system eliminates what?
eliminates the need to source and stitch together individual pieces of fabric.
who long does it take a sneaker to materializes?
3 minutes using tech
how many pairs of hands do you have in a traditional product?
In a traditional product you have 200 pairs of hands
The first commercial sneaker produced using the spray is?
CloudStrike Boom LS, $300 a pair
Expanding LightSpray challenges
it won’t be a game changer unless they can make it affordable
-no guarantee consumers will warm to the sneakers
early reviews of the shoe noted what?
tricky to get on and expressed concerns about how its sock-like structure would hold up over time.
Most major sneaker brands claim?
to champion innovation.
when and how did ON begin?
in 2010 as an experiment when Swiss triathlete Olivier Bernhard chopped up a garden hosepipe and glued the pieces onto the soles of his running shoes to provide extra cushioning
The LightSpray project started in ?
2019
what did Johannes Voelchert demonstrate at the Milan Design Show?
a hot glue spray he had adapted from a children’s Halloween toy
After a year of research, who did On recruit?
On recruited a 20-strong development team, only three of whom had any experience as footwear designers.
who did the groups include?
The group included material scientists, 3D-modeling experts and robotics specialists
what is the upper part of the sneaker is made from?
synthetic materials known as polymers, which behave differently depending on how they are combined, heated and sprayed.
