ON shoes Flashcards
How did ON first grab attention?
sole full of holes
The unconventional shoe is the result of?
new technology that sprays the upper part of the sneaker onto a foot-shaped mold twirled around by a robotic arm.
The LightSpray system eliminates what?
eliminates the need to source and stitch together individual pieces of fabric.
who long does it take a sneaker to materializes?
3 minutes using tech
how many pairs of hands do you have in a traditional product?
In a traditional product you have 200 pairs of hands
The first commercial sneaker produced using the spray is?
CloudStrike Boom LS, $300 a pair
Expanding LightSpray challenges
it won’t be a game changer unless they can make it affordable
-no guarantee consumers will warm to the sneakers
early reviews of the shoe noted what?
tricky to get on and expressed concerns about how its sock-like structure would hold up over time.
Most major sneaker brands claim?
to champion innovation.
when and how did ON begin?
in 2010 as an experiment when Swiss triathlete Olivier Bernhard chopped up a garden hosepipe and glued the pieces onto the soles of his running shoes to provide extra cushioning
The LightSpray project started in ?
2019
what did Johannes Voelchert demonstrate at the Milan Design Show?
a hot glue spray he had adapted from a children’s Halloween toy
After a year of research, who did On recruit?
On recruited a 20-strong development team, only three of whom had any experience as footwear designers.
who did the groups include?
The group included material scientists, 3D-modeling experts and robotics specialists
what is the upper part of the sneaker is made from?
synthetic materials known as polymers, which behave differently depending on how they are combined, heated and sprayed.
first step to make a shoe?
single mile-long polymer filament is sprayed onto a standard mold.
steps to building a shoe?
bonded to a pre-manufactured sole and then the material is layered up until the upper is fully formed.
-Colors and logos are then laser-printed onto the shoe.
process refinement
process can be further refined, cutting the production time from three minutes per shoe down to two.
What does LightSpray promise to?
simplify the process by condensing the supply chain to a single input, the polymer, and cutting most human workers out of the loop.
how many LightSpray machines are there?
2
how did on pt their new shoe to the test?
sending a pair to Kenyan athlete Hellen Obiri ahead of April’s Boston Marathon.
On sales
A limited commercial drop of the sneakers followed this summer and several hundred more pairs are due to be released this month
-tens of thousands of people have registered their interest in buying the shoes.
ON’s big break
came during the pandemic when big brands like Nike abandoned retailers to sell more products directly to consumers online.
how much id On’s sales rise by?
sales rose 47% to roughly $2.1 billion last year,
-Two-thirds of sales are generated in the U.S
net profit
up 38% to about $92 million
On’s headquarters is in Zurich’s employees commute by?
commute in summer by swimming along the Limmat River
