OMO Advertisement Flashcards
How is excitement created in the Masthead of OMO?
Big, bold letters as well as an exlamation mark create excitement
What does the lady’s makeup and lipstick imply?
Suggests women should always take care of their appearance
What does the tagline ‘adds brightness to whiteness’ connote?
connotes that housewives should really care about how bright their washing is
What magazine did this advert appear in?
Women’s own Magazine
What does the explosion around the masthead show?
shows a sense of excitement
What does her happy grin show?
she is more than happy to be doing domestic chores
why has a bright color palette been used?
to suggest a positive, happy and feminine environment
Why is there a close up on the actual product?
To create brand reaction
Why does the woman use direct address by looking at the audience?
To engage women
Representation:
What is the 50’s wife presented as?
A housewife who likes to clean
