Galaxy Audrey Hepburn advert Flashcards
What image does the opening shot of the Amalfi coast create?
Opening shot of amalfi coast creates glamorous and aspirational image
What does the open-roof car in the opening shot show?
The open car signifies wealth and offers escapism to the viewer
What atmosphere does the busy Italian town of people and car noises create?
The busy area filled with people and cars creates a stressful and chaotic atmosphere
Who is Audrey Hepburn?
Audrey Hepburn was a famous actress, known for her fashionable looks
How was Audrey hepburn reacreated?
Using CGI technology
Why did Galaxy choose Audrey Hepburn for the advert?
The choice of Hepburn connotes that Galaxy is linked to luxury, iconic experiences
What does the chaotic imagery and sound create?
Chaotic imagery and sound creates feel of pressure and urgency
What does the sudden non-diegetic sound once she sees the chocolate imply?
The sudden non-diegetic sounds once she sees the chocolate connotes that the chocolate is relaxing
What did having a car mean in the 1950’s?
Having a car meant luxury and wealth as most people didn’t have cars
What effect does the man’s car have?
The car creates a binary opposite against the bus, suggesting he is wealthier and of higher class
When the man sees Audrey, what does the shot-reverse-shot imply?
The shot-reverse-shot emphasises their emotional connection and romantic narrative
Also makes him seem like the hero
How is audrey hepburn represented?
Represented in feminine way
What does Audrey sitting in the back seat imply?
Creates message that the man is not what she wants
What do the close up shots of the chocolate connote?
Close up shots of the chocolate are used to help sell the product.
How does galaxy use romantic image to help sell their chocolate?
Red lips eating the chocolate, creating sexualised image which is conventional in chocolate adverts
What does the final shot of amalfi coast imply?
Implies that the chocolate relieved her of stress
What does “why have cotton when you can have silk” imply?
“why have cotton when you can have silk?” Metaphorically implies that Galaxy is like silk and luxurious and other chocolates are binary opposites as cotton
What are the intertextualities in Galaxy advert?
The song - Moonriver, which was is Audrey hepburn’s film “breakfast at Tiffanys”
The location - Amalfi Coast - Roman Holiday
What do the intertextualities do to the audience
The intertextualities help the audience to feel nostalgia and engage with the advert
