KISS FM Radio (rough)

Question 1

What is KISS FM radio?

Answer 1

KISS is a commercial British digital radio station owned and operated by Bauer as part of the Kiss Network.

Question 2

What is Bauer Media group?

Answer 2

Bauer Media Group is a German multimedia conglomerate.

Question 3

What is the primary source of revenue of KISS FM?

Answer 3

Advertising

Question 4

How has KISS taken advantages of new technology?

Answer 4

The ways in which new technologies (especially net based) have enabled radio providers to target audiences in different ways (for example, the KISS Kube app.)

Question 5

Who is KISS aimed at?

Answer 5

primarily aimed at the 15-34 age group

Question 6

What is KISS’ weekly listeners?

Answer 6

2.7million people

Question 7

Is KISS audience urban or rural and how does music choice reflect

Answer 7

Mostly urban The music playlist must reflect this youthful and predominantly urban audience.

Question 8

What gender split is KiSS?

Answer 8

60/40 Female to Male split

Question 9

What is KISS Breakfast show?

Answer 9

Kiss Breakfast is a daily breakfast show airing at 6am Monday and Friday and hosted by Jordan Banjo and Perri Kiely

Question 10

How are BMG in relation to political issues?

Answer 10

BMG are very proactive in addressing issues related to equality and diversity

Question 11

Why do Jordan and Perri host KISS FM?

Answer 11

Jordan and Perri are young, successful and have a high energy style. They also mirror the young and urban audience demographic.

Question 12

How do Jordan and Perri’s personality help create peer-to-peer relationship with the audience?

Answer 12

Their hilariously good, energetic presenting style is testament to their long friendship and helps to create peer to peer relationships with listeners across the UK

Question 13

What are KISS’ yearly events?

Answer 13

KISS sees over 300,000 people each year party at one of their 100 yearly events
They go on the road to host KISSTORY and KISS Pool Parties in the UK and abroad

Question 14

Why is there concerns over BMG’s power?

Answer 14

BMG, the multi-national conglomerate has acquired many magazine and radio brands.
This has led to concerns about the power and control that BMG have as they dominate the commercial radio market.

Question 15

How does KISS earn money from on-air competitions?

Answer 15

Kiss runs regular competitions that can be entered through text or through the app. The prizes trend to be money, tech-based or holidays.
This is a good funding stream.