NHS Advert

Question 1

Language:
What does the repetiton of ‘you’ and ‘we’ create?

Answer 1

It creates a sense of togetherness and community

Question 2

Language:
What does the close ups and eye contact of lady leshurr create?

Answer 2

This creates a direct mode of address that further engages audiences

Question 3

Language:
Why does the video use urban settings?

Answer 3

to create streetwise appeal.

Question 4

Language:
Why is Lady Leshurr used?

Answer 4

To target BAME audiences from urban backgrounds

Question 5

Language:
What is the narrative of the music video?

Answer 5

Part 1: positive impacts of BAME Community
Part 2: BAME community should be donating more blood

Question 6

Language:
Why is there many low angles and rapid editing?

Answer 6

to reflect the style of current music videos

Question 7

Industry:
How are black and asian people represented?

Answer 7

in a very positve way

Question 8

Industry:
What roles are BAME communities represented in?

Answer 8

roles of high status like acting and polititions