OBSERVATION AS A PRIMARY RESEARCH METHOD

Question 1

What does OBSERVATION (as a primary research method) involve?

Answer 1

Observation involves watching and recording what is observed. The researcher determines precisely what is needed and prepares sheets for recording before beginning the observation. The researcher then systematically records the relevant data, being careful not to interpret what is seen during the observation as this will bias the results, if objectivity is achieved the researcher will ensure that the analysis of results is reliable and informative.

Question 2

What are the advantages of OBSERVATION as a primary research method?

Answer 2

• Provides opportunity for viewing or participation in unscheduled events.
• Allows for richly detailed description.
• Provides a permanent record.

Question 3

What are the disadvantages of OBSERVATION as a primary research method?

Answer 3

• Bias in the recording of events viewed.
• Gender may restrict access to certain information.
• Lack of trust in the observer by those being observed.
• Can be very time consuming.
• The presence of the observer may influence the behaviour of those being observed.