Observation Flashcards
What is a naturalistic observation
An observation carried out in the ps natural environment
Strengths of a naturalistic observation
Higher ecological validity. Allows you to record unexpected behaviours.
Weaknesses of naturalistic observation
Lack of control over extraneous variables (less internal validity). Harder to record behaviour as view may be obstructed
What is a controlled observation
When observation is carried out in conditions contrived by the researcher such as a lab setting
Strengths of controlled observation
Less extraneous variables (increases internal validity). Easier to record behaviour/less obstruction. Easier to replicate so higher reliability
Weaknesses of controlled observation
Low EV, demand characteristics and social desirability may occur if they know they are being monitored (lowers internal validity)
Strengths of p observation
Can see behaviours not visible in a public setting. Can offer a deeper insight into behaviour and the reasons behind the actions seen
Weaknesses of p observation
Unethical If don’t know their group has been joined by someone observing the,. Can be difficult to record data without drawing attention to yourself
Strengths of non p observation
Easier to make the data record as observing from outside the group. More ethical as observing in a public setting so unlikely to impact the ps
Weaknesses of non p observation
Could make incorrect assumptions about behaviour and the reasons behind. Lacks insight into behaviours not happening in a public setting
Strengths of covert observation
No demand characteristics. Can observe easily in a range of places as no consent is being gained
Weaknesses of covert observation
Less ethical as no consent and they don’t know they are being watched. Can be difficult to record data without drawing attention to yourself as trying to not be obvious.
Strengths of overt observation
Ethical as they know they are being watched and data is being collected. Easier to record data as can be open in tallying behaviours as they occur
Weaknesses of overt observation
Risk of ps changing their behaviour as they know they are being observed. Limited generalisability by who would agree to be observed
Difference between structured and unstructured observation
Structures is when data is collected in a structured manner by using behavioural categories and coding frames (produces quantitative data). For unstructured,no coding frames or behaviour categories are used and all observed behaviours are recorded (known as continuous observation) non focused and generate qualitative data