Objectives Undertanading Buisness Flashcards
advantages of having goals and objectives in a buisness
• The firm can measure its performance against this goal.
• Targets can be set for the workers, managers and the firm
• Workers can be motivated to achieve that goal as the aim is clear
• Workers can be rewarded for reaching a c
4 types of objectives a firm could use describe
Profit maximisation Firms will try to reduce their costs OR increase their prices to increase sales revenue and profits
Sales maximisation Firms will often lower price to encourage customers to buy their products with special offers
Increase market share Through tactics such as advertising, a firm may gain sales from the competition and so increase it’s market share
Improving customer satisfaction A firm will achieve this by offering customer complaint cards or a good returns policy at shops
What is a sole traders objective
Survival,create awareness of company name
Objective of partnership
To grow
Objective of Ltd
Sales max profit max
Objectives of plc
Sales max profits max
Local council
Cut costs
Charity
Raise money increase donations