O# 5 Brand equity

Question 1

Brand equity

Answer 1

Set of assets and liabilities linked to a brand or subtract from the value provided by the product of services

Awareness
Perceived value
brand associations
Loyalty

Question 2

Brand awareness

Answer 2

How many customers are familiar with the brand and how it stands for.
Created for the exposure of the various brand elements (brand name, logo, symbol, character, packaging, or slogan

Question 3

Perceived value

Answer 3

The relation between a product benefits and its cost

Question 4

Brand associations

Answer 4

Mental links that consumers maken between a brand and its key product attributes, logo, slogan or famous personality

Question 5

Brand personality

Answer 5

Human characteristics associated with a brand which has a symbolic or self/express meaning of consumers

Question 6

brand loyalty

Answer 6

When a consumer buys the same product or service over time

Brand loyalty C. are a source of value for firms