O# 2 Types of product Flashcards
1
Q
Types of products
A
Two categories depend on who is buying
Consumer or business
2
Q
Consumer products
A
Products and services used by people for personal use
3
Q
Specialty Products
A
Product or services especially desired by the customer for which he or she will expend considerable effort for search for best suppliers
4
Q
Shopping good services
A
Apparels and fragrances from which customers will spend time comparing alternatives
5
Q
Convenience goods or products
A
Products for the consumers are not willing to spend any effort to evaluate prior to purchase
6
Q
Unsought Product/ services
A
consumer not normally think of buying
