O #1 Complexity of products and types of products Flashcards
1
Q
Product complexity
A
CORE CUSTOMER VALUE
Actual Product
Brand-name
Quality level
Packaging
Associated Services
Financing
warranty
Product support
marketing Chapter 9 > O #1 Complexity of products and types of products > Flashcards
Product complexity
CORE CUSTOMER VALUE
Actual Product
Brand-name
Quality level
Packaging
Associated Services
Financing
warranty
Product support