Notes Flashcards
Interpretation(how the text works), Description(referring to characteristics of the original text), and evaluation (judging the ethicality) of texts
Criticism
Creating humor through imitating a style or genre of literature or other media
Parody
Serve to help us redescribe what we take for granted as conventional wisdom, rational thought, and timeless truth….
Parody as criticism
When one text reference, makes use of, or actually includes part of or all of another text.
INtertextuality
The domination of culture by one particular cultural group, resulting in the empowerment of certain beliefs, values, and practices over anothers
hegemony
the oppressive structure in society that privelages the beliefs, values, and practices of men
Patriarchy
Pejorative overgeneralization, all members of a group are characterized as having the same negative qualites
Stereotyping
Groups are as they are because that is their nature. difference in groups are treated as polar opposites (oppostie sex)
Essentialism
Charactersics of privileged groups become the norm for judging other groups
normative
Communication by a specific group or industry using mass media for the purposes of selling a product, service, candidate or idea to a target audience
Advertising
Ads are everywhere
ubiquitous
Appeals to ongoing cultural event (birthday, holiday, weddings) to suggest that buying things is a more appropriate way to acknowledge these events
Syncretic
Promise that buying a product will transform our lives
Magic
Targets specific audience so that the product is for “me”
Micromarketing
Main political metaphors?
Horserace theatre Journey Strategic Game War
Emphasizes who is leading the race using poll and primary resultes to illustrate the candidates position and strategies to get ahead
horserace
Performance of the candidates. The news media becomes critics, while the public becomes views rather than participats in the process
Theatrical Production
This travel metaphor focuses on where candidates have been and where they are going as they head toward the ultimate destination of the white house/state capital
Journey
Every action becomes a significant move in the attempt to win the white house
Strategic game
emphasizes candidates are combatants who battle each other to gain territory during the primaries
WAR
