Advertising Strategies Flashcards

1
Q

A particular product associated with a particular company, but also to the meaning and presence associated with a product because of the symbols and meanings embodied in it

A

Brand

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

The process through which objects obtain value

A

Branding

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

The ideas consumers have about a particular brand. Relevance, performance, and advantages

A

Brand Image

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

value or meaning of a brand

A

brand equity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

difference from competitor brands

A

brand position

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Basic adveritisng appeals

A

Product ino, spokesperson, mood arousal, status appeal

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

term, phrase or expression that suggest a course of action for indivduals

A

Slogans

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Dominant strategy. Builds rhtyhm unifies a sequence of ideas. emphasizes an idea. creates emotional effect

A

repitition

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Ways to gain attention in advertising?

A

Shocking elements
Violate reality
Direct eye gaze

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

photo selectively represent reality

include some elements, but leave out others

A

framing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

images shown from below

A

makes subject appear more powers-higher status

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

High angle?

A

used to create feelings of nurturance or subservience

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

women appearing childlike

A

subservience

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

images of men typically?

A

avoid direct views with cameras

How well did you know this?
1
Not at all
2
3
4
5
Perfectly