Chapter One Flashcards
An organized, uninstitutionalized, and large collectivity that emerges to promote or resist societal norms and values, operating primarily through persuasion
encountering opposition
Social Movement
Includes leaders and spokespersons, members or followers, organizations or coalitions
d. A protest with a clear hierarchy, charter of its ideology, membership requirements and lists is a
Social Movement Organization
Differences between social movement and campaign?
a. Use numerous campaigns to achieve goals
b. Social movements organized from bottom up with ordinary people with tenuous commitment, while campaigns are highly organized from top down
c. Movement leaders tend to emerge as someone who can articulate the cause, while a campaign leader is selected by the organization, who then selects a staff
Exist and operate primarily from outside established institutions, and they are populated primarily with ordinary people”
Uninstitutionalized Collectivity
society views as illegitimate
(UC) Out Groups
a. Institutional groups and leaders are the in-group and are viewed by the public as “legitimate agents for sustaining the social order and tinkering with change when warranted”
In Groups
b. Criticized for not using normal channels and denied use of them
Out Groups
c. Little reward or punishment power other than personal recognition or exile from the movement
Out Groups
d. No assured financial support
Out Groups
e. Leaders survive only if they perform tasks well
Out Groups
f. Rarely receive media attention, and less rarely receive positive media attention because the media are part of the establishment
Out Group
g. Need for media coverage may lead groups to use more extreme and even violent approaches, and the mass media typically cover the more extreme
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b. Institutions can stifle mass media outlets by threatening loss of access or opportunities
In Group
c. All major mass media are owned by large institutionalized corporations
IN group
- Broad geographic area, long-term, and large “number of events, organizations, participants, goals strategies, and critical adaptations”
- “Pressure groups, religious cults, lobbies, PACs, campaigns, and isolated protests” are smaller in scope in terms of these characteristics
- “Unlike campaigns, social movements typically assume national or international scope, sustained effort for decades, select many leaders, create many organizations, conduct continuous membership drives, carry out many campaigns, expand and constrict ideologies, set and alter many goals, and employ a wide variety of strategies”
Large in Scope
Types of social movements that oppose change in societal norms and values
Innovative Revivalist Resistance
i. “Seeks to replace existing norms and values with new ones”
ii. E.g. women’s liberation, civil rights for African Americans, gay liberation, animal rights
Innovative Social Movement
i. “Seeks to replace existing norms and values with ones from a venerable, idealized past.”
ii. E.g. Native-American, Back to Africa, pro-life, environmental, and Christian evangelical movements
Revivalist Social Movement
i. “Seeks to block changes in norms and values because it perceives nothing wrong with the status quo” that cannot change over time with “established means and institutions”
ii. E.g. antiwomen’s liberation, anti-civil rights, antigay rights, white supremacy, and pro-choice movements
Resistance Social Movement
What must a social movement do?
Raise consciousness of the people by revealing the moral, intellectual and coercive bankruptcy of the targeted institution, its actions and its motives. (3 forms of social movement) encounter opposition in a moral struggle
a gain for one side is a loss for the opposition
zero sum game
