Non-random sampling Flashcards
unit 1.3
1
Q
What is quota sampling ?
A
a sample selected to represent the characteristics of a population
2
Q
What are the advantages of quota sampling ?
A
representative
no sampling frame
quick
easy
inexpensive
easy comparison
3
Q
What are the disadvantages of quota sampling ?
A
bias
costly
inaccurate
more groups make it more expensive
non-responses are not recorded
4
Q
What is opportunity/convenience sampling ?
A
taken from people available at the time and meet the criteria
5
Q
What are the advantages of opportunity sampling ?
A
easy
inexpensive
6
Q
What are the disadvantages of opportunity sampling ?
A
not representative
dependent on the researcher
