Nike Flashcards
1
Q
Where is main market?
A
More developed countries
2
Q
In developed countries people are more influenced by……
A
Adverts
3
Q
Where mainly are it’s factories?
A
Mostly Asia
4
Q
How many does it employ?
A
25,000
5
Q
How much money did they make in 2014?
A
$25 billion
6
Q
Who does Nike sponsor?
A
Renaldo
Messi
7
Q
Give 5 reasons why the location is in North America?
A
High level of technology Highly educated people Developed transport USA sets trend and fashion Prestigious location
8
Q
Where are sales highest?
A
Europe
USA
Canada
9
Q
How does Nike benefit by going global?
A
Greater profit because of reduced cost Larger scale production reduces costs Increased market size Wide reach for advertising Overcome trade barriers Can make the most of countries with special expertise
10
Q
Why does Nike manufacturer goods in LEDC’s?
A
Low wages Flexible workforce Cheap land price No trade restrictions Still has access to global markets Can sub-contract factories rather than build new ones
11
Q
There are over….Nike stores world wide
A
850
12
Q
Where are shops mainly?
A
South west Europe and North America
