McDonalds - Economy and Industry

Question 1

When was it founded

Answer 1

1940

Question 2

How many countries does it operate in

Answer 2

119 countries

36,615 outlets

Question 3

How many people work for them

Answer 3

1.5 million

Question 4

Worlds largest distributor of….

Answer 4

Toys

Question 5

How much money does it make per day

Answer 5

$75 million

Question 6

How many people does it feed per day

Answer 6

68 million

Question 7

A new restaurant opens every……..hours

Answer 7

14.5

Question 8

Give some ways in which McDonalds has developed it’s global links

Answer 8

Famous ‘Golden Arches’ recognised throughout the world

Catch phrase

Introduced grommet coffee to compete with Starbucks

Globalisation + diversion helps country infiltrate Eastern markets

Question 9

How has McDonalds localised it’s products

Answer 9

Supersize food in America
1970’s introduction of fish burger for catholics
Curry in India

Question 10

What Economic factors are key to it’s success

Answer 10

Having a growth strategy

Investing money in research + marketing

Constantly investing in market demand + menus e.g wraps and salads

Find the cheapest supplier without compromising on taste

$2 billion per year spent on advertising

Question 11

Give some positive + negative impacts of McDonalds

Answer 11

Positive
Employees 1.7 million with training

Negatives 
Implications on consumer health
Big mac = 1430 calories, 59g fat
High blood pressure
Damaging to the environment