Newsbeat

Question 1

How did digitalization impact the radio industry?

Answer 1

• Resulted in the audience expecting it to be increased in convenience = apps llike BBC iPLAYER
• Audience Fragmentation = BBC1,1extra , BBC3,Asian Network.
  -More people rely on social media to get information and be entertained by .Less people are listening to radio.
• Forced them to increase the engagement of the radio: social media

Question 2

Royal Charter

Answer 2

1. Support learning of all ages
   2.provide news and info to help the undersand and engage with the UK. (unbiased news)
   3.To show the most creative , high quality and distinctive output and services.
   4.Reflect, represent and serve the diverse community of all the UK’s nation and support the creativity economy.
   5.To reflect the UK, its culture and values to the world.

Question 3

Newsbeat Context

Answer 3

Founded in 1973

Traditional,scheduled broadcast twice a day;lunchtime and dinnertime and available for streaming later on BBC sound

Question 4

Target audience of Newsbeat

Answer 4

Young adult audience =
- broadcasted on BBC1, 1extra and Asian Network.
- Informal language engages with younger audiences
- Shot form content , quick paced around 15 minutes
-Very active audience : dp interviews,direct address and encourage to call in.Interactive , want them to voice in their opnions.
- Allowing of portable media : BBC SOUNDS APP, technical convergence.
15-30 students and young adults.
Aspirers and Mainstreamrs

Question 5

PSB

Answer 5

Guaranteed income and are able to take risks.
Is broadcasted in other channels in order to be cost effective, whilst fulfilling the royal charter in other broadcasts.Provide education and information, while appealing to young audiences.
Has been losing audiences due to economic inflation, people cancelling their tc lisence.

Question 6

Hall

Answer 6

Negotiation : repeated link to pop culture
Preferred : Useful and relevant way to get the news, and is entertaining.
Oppositional : Too quick paced and too much going on because of the format.

Question 7

Is news beat the answer for young people’s news?

Answer 7

• BBC is a trusted brand
• Must follow the mission and royal charter and risks being fired by OFCOM
• Short duration and is reflective of their attention spam
  -paid by the british public , is for the british public

Question 8

Livingston and Lont

Answer 8

Consumer : Is climbing down the news to attract a younger audience.Informing public affairs, important news is not priotized.
Citizen: Is informing an ignored audience and using it to educate